Published on July 6th, 2019 | by Valerie Malecha0
Promotional Secrets and Novelties for Your Business in 2019
Competition is alive and well in 2019 which means you have to be more creative when it comes to marketing your product or service. A hefty budget will not give you the ROI you want if you focus on the wrong marketing strategies. Here are a few marketing trends that will get you on the right track.
1. Focus on Quality Content
Content is still king even in commercial pages. Content is essential in letting your potential customers know what you are. Use content to entice customers to know more about the product.
Make sure that your product descriptions are up-to-date and your content delivery appeals to your target demographic. For example, if you are marketing a product targeted towards 20-somethings, graphic content and photos are a great way to attract this visually-oriented market.
The right content can also be used to inspire customers and to appeal to their emotions. Videos loaded with content that tug at the heartstrings or humor can be essential in getting information about your product out there. It is important to vary your content with video, photos, and graphics to make your blog or website interesting to customers. It is also important to create content that people will want to engage and share with others.
Good content opens up communication and engagement which is essential if you want to build trust with consumers. Content is a great way to serve your customers above and beyond the product or services, but it can also be used as a way to inform and teach. Use content to encourage people to act. For example, you can give out free eBooks that are related to your product in exchange for a subscription to your site or newsletter.
2. Take advantage of Social Media
Social media is crucial when it comes to increasing exposure for your business. Whether it’s Facebook, Twitter, or Instagram, you can use social media to reach a global audience. These platforms also allow for real-time interaction which can be useful if you want fast feedback about a new product.
Also, make sure your website or blog is accessible and easy to navigate. Your website or blog is useful because it provides a space where you can introduce your products and services, answer questions from potential customers and interact with customer and followers for better engagement.
3. Monitor the Competition
Your competition can motivate you to better your service, brand or product. You may be wondering why people in your target demographic are choosing the competitor over you. You can use the competition to gauge whether your product or service has the same level of quality as your strongest competitor’s. You can also look at the competition to get inspiration for ways to improve your product or service.
Google your competitors, look at websites, blog posts and reviews about the competition and the like. You can also use reverse number lookup Spokeo to find competitors that are difficult to find online. Reverse phone lookup services not only provide phone numbers, but they can also be a reliable source for social media and other online information about a product or business.
4. Go for organic promotion
Most businesses underestimate the power of word-of-mouth advertising. However, this is actually one of the most effective forces that can draw customers to your door. Spread information about your products to friends, relatives and business partners, whether it’s through printed flyers or links to blog articles.
Tag former or current customers when posting a product to make your page visible to their networks. Encourage customers to post testimonials on your social network pages and encourage them to click on the Share button. You can also share product information, reviews, and promotional articles to bloggers and encourage them to share. Enter into guest blogging agreements so you can appear in the blogs of influencers, and share information about your product.
All these can help bring in increasing the exposure for your brand the natural way. Good content, organic promotion, an active online presence and engagement via social media as well as an eye on the competition can help you optimize your marketing efforts in 2019. Start with these trends and see how you can improve your marketing ROI for the rest of the year.