Published on June 2nd, 2019 | by Sumit Bhowal0
7 Key Facts of SEO
SEO stands for Search Engine Optimization. If you want to improve or increase the quality or quantity of your website traffic through non-paid (organic) search engine result, you need to do SEO. Moreover, SEO can help you to reach more people online and to enhance your brand visibility online.
Usually, 91% of the webpages are invisible or does not receive any organic search result. If you do not want your website to be among those 91% webpages, SEO can help you to reach your goal. Not only that, there are many more facts like these. In this present article, you will discover seven essential facts about SEO that you need to know to grow your business website, organically.
1. Organic Search is the Main Source for Getting Web Traffic
We all know that Google is the most visited website on earth, and it also owns the most substantial portion of search markets (approx. 75%). A clear majority of internet users use the google search engine every day to get the information they need. Although PPC and other paid system can send traffic, organic search plays a huge part in most businesses website performance and gets great conversation from google searches. If your site is trusted and visible by Google (which refers to SEO friendly), it will work on your brand’s favour as organic traffic has the power to stay.
2. SEO Brings Better User-Experience
Optimal user experience is a vital part of reaching better organic ranking and visibility by Google since the tech giant has figured out the way to interpret a pleasant or user experience. It has decided that positive user experience will be the crucial element of a website’s success. Google has become more of an answering engine which offers the sought-after data directly on the SERP(Search Engine Result Page) to its users. That is why it is essential to build a user-friendly website interface by allowing the users to access the information they are looking for easily and quickly.
3. SEO Can Build Trust and Credibility
A strong foundation is often the secret of the success of a website while the goal of SEO is to establish a strong and a sustainable foundation for a website by forming a clean, effective user-experience that is discoverable in SERP. Quality backlink profile, machine-learning signals, positive user behaviour and optimized on page elements can help a website to acquire authority which will earn trust and credibility for a brand. But just like in real life, it will take time, effort and commitment to establish a website on the internet.
4. SEO Improves the Chance of Getting More Clients
In this 21st century, where the internet is accessible by all, everyone likes to do some research before buying something. That also creates a potential to drive clients on your website directly from Google. If you use some SEO tactics for marketing your messages, information, offers, products or services, it might become the key factor which impacts the buying cycle of your business positively. So it would be best if you considered making your business more visible to audiences where they are looking for it.
5. To Understand the Environment of the Web
Web and its mechanism changes happen almost every day, and search engines like google also evolve with it. Although having SEO tactics implemented on a website is excellent, but it is also essential to continually monitor the changes to stay ahead of your competitors. Your site needs to be consistently re-evaluated, and you need to be proactive when monitoring major algorithm changes to avoid falling behind. Doing so will help you to understand the environment of the web and thus, will be beneficial for your brand or business.
Using SEO tactics to improve your business is exceptionally cheap compared to PPC or other paid traffic options. Although it is considered as a marketing strategy, the right SEO tactics can provide a long term service. With the proper attention and enough investment, it can hold the traffic of your website for a long time to come.
7. Long-term Strategy
SEO may not bring an immediate result compared to PPC or other paid traffic options, but its actions can last for a very long time to come. Googles mechanism is very SEO friendly, and that’s why even basic SEO strategy can come up with a brilliant result. Moreover, with your time, attention, and commitment, SEO can make your website stand to be a worthy contender in the market.
To conclude, there are many more key factors of SEO except these, and there are strategies like the white hat and black hat SEO. AmbulanceSEO, the best SEO company in Bhubaneswar always uses white hat SEO strategies to ensure your website does not get penalized. That’s why it’s essential to choose SEO professionals very carefully.