Published on January 15th, 2019 | by Bibhuranjan0
The Best off Page SEO Tools and Techniques to boost your Brand’s Visibility
The first thing that comes to mind when we talk about off-site SEO is links. However, it’s more than just links. Things like brand mentions – which include your business name, or URL on other sites, even without them linking back to your site – can play a critical role in optimizing your platform for search engines.
In this article, we will highlight the top off-site SEO tips to help you set your platform on the pedestal, relative to your competitors. But first, let us define off-site SEO.
What is off-site SEO?
These are activities that website owners (marketers) do away from their site to boost the website ranking on search engines. As stated earlier, Off-site SEO goes beyond link building, as many activities that don’t include hyperlinking on other sites still contribute to off-site optimization. Unlike on-page SEO that happens within site, off-site happens outside the platform and may consist of things like guest posting, commenting, social networking, bookmarking, videos and so on.
Off-page SEO tools and techniques
Guest blogging is an incredible way to link-build. It involves you writing and publishing relevant articles, blogs, or infographics on influential sites. Often, these sites will allow you to include one or two links back to your website, which will not only funnel leads to your platform but also build your reputation with search engines and clients. The best way to go about this is by looking at authority sites within your niche and/or with related topics. You can also dig deeper to find out where your peers are active and look at the ranks of websites that share similar audiences and reach out.
Assist other platforms to fix broken links
Links can be short-lived – websites go offline, change link structures or their URL addresses fail. But the good thing is that the broken link problem can easily be identified and fixed with tools like Google Analytics, Broken Link Builder and so on. So, look for promising targets, reach out to the website owners and inform them about the broken link and provide a potential substitute link that leads to your website.
Monitor your competitors
In addition to guest posts, find out where your competitors have links (like in industry roundups, articles, directories and so on) – because you also can have your links there. These places are a perfect spot for your off-site SEO strategy. So basically, identify where your peers are active and strive to get the same placements where applicable.
Social media marketing
Never undermine the power of social media marketing – after all, that’s where clients hang out. It’s true that the shares and likes don’t translate to money in the bank, literally, but if you think about it, more likes and shares portray you as an authority in the field and help build your reputation, which in the end, means more money for you.
With these off-site SEO tips, you should be able to build your brand reputation and boost your visibility online. However, you want to keep a keen eye on your site metrics to be aware of how effective a strategy is and also make necessary changes.