Published on July 25th, 2018 | by Guest


4 Ways to Build Consistent Customer Relations

Companies and brands love loyal customers. Obviously, you want to keep the number of defections as low as possible. Customers however, are fickle. They shop with different brands and businesses. They evaluate offers from different brands and opt for the ones that appeal to them the most.

Businesses know that selling to the customers you already have relationships with is easier than selling to new customers. Retaining your old customers makes more sense than getting new customers, but it takes a bit of effort.

How to make a customer stay with your brand

A satisfied customer will stay with you and will respond favorably to all your relationship building efforts. If they are satisfied with your products or services, they will see no need to buy from your competition.

Customer satisfaction is an important factor. If you can give them more than they expect, that will certainly improve their satisfaction. You have to try to add as much value as you can to every transaction.

Sometimes the cost to switch to another business is a lot. If your customers realize they will need to spend more money to make a switch to the competition, they will see that as a deterrent. As a result, your customers will choose to stay with you.

Engage with your customers

Customers like to be engaged. They are open to relationship building measures that businesses undertake, provided they see value in them. They like the fact that brands see them as long term prospects, and take extra care to attend to them.

Brands personalize their services and try to learn about their customers’ likes and dislikes. Each time a brand reaches out to a customer, at each touchpoint – there is an opportunity to build and nurture the relationship.

Improve customer experience

Customers need to feel that the businesses they purchase from care about them. Improving the overall customer experience should be a priority for all businesses. Make sure your customer support team is equipped to handle all questions and feedback your customers may have.

Focus on engagement

Make your loyal customers feel valued by offering them loyalty programs. Keep in touch with them. Provide them with helpful tips and news, notices of special events, and discount coupons.

You can even wish them well on their birthdays and other special holidays or anniversaries, and offer them special discounts.

The gifographic below discusses different aspects of building customer relations more thoroughly. It provides you with handy tips and pointers that will help you build, improve, and manage customer relationships.

Image courtesy: Salesmate

Author Bio:

Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action oriented technophile may have been trained as a developer, but is a designer at heart. The current CEO for Salesmate, a CRM tool, is adept at developing low-cost strategies for startups, and defining best practices for budding ventures.

Follow him on Twitter.

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