Published on May 14th, 2018 | by Sunit Nandi0
Tech in business: two take-away benefits
No matter whether you’ve been running a company for years, or you’re just starting out, one of the things you always need to keep an eye on is technology. We’re in a digital age which is constantly evolving with exciting new innovations; some of them will be useful for your business, others not so. The important thing is you need to keep pace with it, to ensure you’re getting the best out of technology to make your venture not only efficient but also impactful, reaching your target clients, in the way they want to be reached. Here are two take-away benefits of investing in the latest tech in your company.
A more efficient business
Technology can help you run your business better at an internal level. Are your current systems joined up and easily accessible to your workforce? Is there some new software out there that will save time within your business? Could you implement a level of automation to carry out basic processes?
Have a look at your IT strategy and see if it’s working best for your company. There is a vast variety of technology on the market promising efficiencies. Talk to providers, evaluate what they’re offering, and see if it could work within your model. There are specialists out there who can take the stress out of all this for you, including companies offering cloud-based ERP implementation. Having fresh tools at your fingertips could be the tonic your company needs to pick up performance and pace.
Boosting digital footprint
When it comes to digital, how much of a footprint are you making in your market? About the size of a cat’s paw or closer to that of an elephant? If you’re not strong on digital, then maybe now is the time to review the strategy for your business.
Why? Well, reaching your target market is pretty tough these days if you’re not doing it through the net, social media, apps and other digital platforms. That’s where most markets tend to be right now, and what a shop window it can be for your business. You not only have the potential to reach local clients but also national and international ones too.
Get yourself a website, or give your existing one a makeover, to make sure that you’re selling your products and services through a great digital hub. Reach clients through great imagery, videos and text content that reflects the company you are, and the unique selling points of your offerings. Make sure it’s also accessible on mobile platforms; you could even think about getting an app too.
You also want to be strong on social media, adding blogs, commentary and expert analysis in your field, getting people talking about your company and what it brings to the market. Become a big player on social media, and you’re almost certain to attract new clients.
This kind of stuff needs someone in your company who has the skills to make it happen and look great, so think about investing in a content/digital worker or small team to increase your digital footprint.