When it comes to logo design, it’s important that you choose the right font. The proper font can add strength to your logo and make it stand out from the competition. The choice doesn’t depend on what looks good visually. If you’re designing the logo of your e-commerce brand, here are some tips to help you choose.
Fonts are an integral part of logo design. The other elements are colors and icon. The perfect amalgamation of these three elements creates a perfect logo.
Logo designers have mastered the art of creating logos. However, hiring them comes at a price, a price that many entrepreneurs can’t afford. However, thanks to platforms like Shopify, you now can design your own logo. Shopify is an online store builder that lets you build your own e-commerce store.
If you’re planning to design your own logo, choosing the right font won’t be an easy task. There’s endless options to choose from and a logo maker can help you out a lot when tweaking your logo design.
That being said, keep these tips in mind when you’re choosing a font for your logo.
1. Keep It Simple
A logo needs to have a clean design. That’s possible only when the font is simple. Also, when your logo font is simple, you can easily scale it according to your requirements. It’s important to make sure that your logo looks attractive across all media, whether it’s a billboard or brochure.
Also, avoid using too many fonts. Try and use one (or two at the maximum). Using too many fonts will make your logo look ugly and cluttered. It can even arouse a sense of distrust among your potential customers.
2. Go Beyond Ordinary
There’s no harm in choosing a font that looks ordinary. However, you don’t want your logo to get lost in the crowd. The e-commerce field is fiercely competitive. In such a scenario, it’s tough to create a logo that will make you stand out. So, you’ll need to think beyond what’s ordinary. There’s no harm in exploring when it comes to choosing a font. Even when you’re using a free logo maker, you’ll have the option to preview fonts before using them, so make sure you choose the right one.
3. Choose A Font That Reflects Your Brand Identity
A logo makes you memorable and recognizable, and the font that you choose should strengthen that. Choose a font that portrays your company in the best possible way.
What exactly are you looking for? Do you need a font that’s clean and professional? Or will a fun and playful font fit the bill better? Does it express modernity or are you looking for something to convey tradition and culture?
Different companies have different values, and the right font can express that. A fashion e-commerce store and a store offering electronic goods won’t use the same font, since they sell different products, and more importantly, cater to a different audience.
Keep the kind of product or service you’re offering in mind. What are the business attributes that you want to highlight through your logo? Do you know who your target audience is? Take all of this into account when you’re choosing the font for your logo.
4. Avoid Choosing The Trendy Fonts
There’s just one problem with trends—they’re short-lived. However, your logo needs to be timeless. Your logo has to endure design trends. The same holds for the font as well. When you’re designing your logo, you might come across other designers or companies using a certain font. Avoid those fonts so you don’t blend in or fall into their shadow.
Capitalizing on current trends might seem easy, but that also means that you’ll be easily forgotten.
5. Give Space
The space you provide between characters has also an important role to play. Too much space usage will make the logo look airy and unconnected. Too little space can make the logo look clumsy and cramped. Use the right amount of space so your logo can create the impact that your company deserves.
Remember, the logo is the face of your company. It’s something that your potential customers will connect to. When choosing the font, keep your brand personality in mind and what you want your logo to convey. That’s the start of your design process. That’s where you’ll have an idea of what kind of image you want to convey, and what kind of logo will fit the bill.
