Published on December 31st, 2017 | by Guest


What’s a Premium Listing on Rightmove and How Do I Get One?

Rightmove is the 39th most popular website in the United Kingdom, according to web tracking website Alexa. Its next nearest competitor, Zoopla, is ranked 111th, with PrimeLocation languishing 925th, as of November 2017. As a result, it’s natural that you’d want your property marketed on the UK’s biggest property site!

What Options Do You Have?

Rightmove offers three key listing types: premium, featured and standard. The standard listing comes with two photos on the search page and a brief description of the property, as well as the price and who it’s being sold through. For many, this is adequate.

A premium listing consists of up to four photos on the search page and comes with a green banner. It appears on the relevant page in order, but the green banner helps it stand out. Properties with premium listings generally get 35% more views, according to Rightmove.

A featured listing is shown at the top of the most relevant search result page. In addition, it’s given a teal banner to make it stand out even more, and the photos are somewhat bigger. Rightmove states that around 40% more people click on a featured property, resulting in higher page views.

How Do You Get a Premium Listing on Rightmove?

As with any form of listing on Rightmove, your listing must be through a company that has an established subscription with Rightmove, which is normally an estate agent of some description.

In general, estate agents offer a premium listing as an extra, although for high-end properties, this service may be included as part of the commission. It pays to ask about premium listings, although there are often significant charges for these. It may be integrated into the commission, but most high street agents will charge a fixed fee for it.

Hybrid and online estate agents generally have much more transparent pricing. Some treat a premium listing as part of an upgraded package, whereas others see it as an optional extra. The cost of some packages changes depending on whether you use the company’s preferred conveyancer, so the actual cost of a premium listing could differ even with the same package.

However, there has gradually been a consensus towards treating a premium listing as an optional extra:

  • Optional extra: eMoov, Esale, House Network, House Simple, My Online Estate Agent, Purplebricks, SellmyHome, YOPA, 121move
  • Other: Hatched (optional extra unless you get the Standard or Enhanced package); Tepilo (optional extra unless you get the Premium package); EasyProperty (only available in the Premium package).

As an optional extra, the cost ranges from £75 per listing to £200. However, you have a greater likelihood of people clicking on your property, and it could help your home sell faster. Combine that with great photos, a solid description and good staging when you show off your property, and you could walk away with the price you’re after.

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