Published on December 10th, 2017 | by Guest0
How to Make Website Content Bring Expected Results? Pay Attention to the Flow!
When you are the owner of a business website, it is essential for you to control and improve the flow of the content on your site so that you can boost search engine optimization and capitalize on it with success. However, most people in the world of search engine optimization have become side-tracked. Most people that focus on search engine optimization are more concerned about the content quality and solving the problems that web visitors might face when they are navigating the website. Some concentrate on the intention of the searcher. However, there are a few people that focus on the webpage design, its UI elements and the elements of content that are set aside or discarded entirely. It is one of the biggest mistakes that people do with their website. If they pay attention to the above elements, they actually can make a substantial positive difference to their website authority and brand visibility!
Website design and SEO
When it comes to website design and SEO, you must ensure that what should go on your page and in what order. Do you know that if you are not aware of the above, even good content can get buried and left untouched by searchers due to a weak design and page flow? Now, to get your answer to what should go on your page and in what order there are some smaller questions that you need to consider first.
The following are some of the smaller questions that will help you determine what to place on your webpage and in what order:
- What is the mission of the searcher? Here you need to find out the task that the searcher has in mind when he or she visits the page.
- Is there more than one intent behind the query- if yes find how the popular ones.
- What are you as a business owner trying to accomplish when it comes to page ranks of your website- Your intent should always be balanced with what the searcher is trying to find.
When you have more or less found the answers to the above questions, you have the page order roughly set out.
Take for example: “fast home wifi” is the search query
The answer to question number 1 is the searcher is trying to find a fast wifi connection for his or her home. The answer to question number 2 is to compare your product to their current connection. They will check on the value for money, the connection plans, and the downloading speeds. The answer to the third question is details of how the fast wifi home connection can benefit them, resolve issues, and save money.
Esteemed Riverside SEO experts say that once you have found the answers to these questions for your niche, it is here that you should go ahead and devise a content flow design. This content design is your webpage design that can optimize search engine optimization to a large extent. It consists of the headline, navigation, lead-in, image of the header, content in the body, graphics or visuals, reference links, footer and the sidebar. Once you have designed this content flow, you need to ask yourself a few more questions-
- Will your content design flow solve the searcher’s task fast?
- Will it make the task of searching enjoyable?
- Make a list of multiple search intents as per demand
- Will it optimize your business goals without too many sacrifices?
Once you have found the answers to the questions above, the next step is to choose the visuals and the snippets. Once this is done, check the pop-ups and the adverts that crop up to limit people from searching on your website.
Expert recommendations for your website
Experts say that when you are working on the webpage design for search engine optimization, ensure that you have professional companies to help you. They will be a part of your strategy and ensure that the content flow is done correctly to maximize SEO opportunity. Working with skilled and experienced professionals will surely help you improve your website without the need to remake it at all.
Therefore, when it comes to improving the content flow of your webpage to generate search engine optimization results that are positive in nature, keep the above tips in mind. The webpage design is crucial for you to improve site authority and page ranks. It surely gives you a competitive edge in the market, making it simple for your targeted audience to find you. Bank on companies that provide you with both SEO and website design services to get the maximum benefits for your business websites. Even small businesses that have limited budget should go in for these companies for getting a better web presence and targeted customers too.
Paul Simon is a web designer and experienced Riverside SEO expert with over ten years of experience in the field of website design and SEO for business websites.