Published on October 3rd, 2017 | by Guest


How to Create Engaging Content – 6 Steps to Follow [Infographic]

With the intense competition in the digital landscape, content marketers know that they should not only focus on creating X number of content each week but also on creating engaging content that attracts new readership and motivates interaction from the audience across different online channels and platforms

Indeed, content has become more crucial for many businesses these days. If statistics are anything to go by, there are tens of millions of businesses publishing their own content on the internet these days. However, while having content is important to make the website appear on the search engine results, not many understand that quantity alone is not sufficed to attract traffic that converts. In order to truly build a real connection with the audience, a business must be able to generate content that is truly worth reading and addresses their target audience’s pain points, wants, and needs.

Despite this, many businesses fail to create engaging content. In fact, a study conducted by Moz and BuzzSumo revealed that up to 75% of a million online articles they analyzed were not engaging content. This is alarming because content that failed to engage with your readers means no transformation ever took place – transformation that will convert your readers into either leads or sales.

If you want to up your content marketing strategy and ensure a positive result, then check these key takeaways from the infographic below from Digital Marketing Philippines, which discusses the step by step procedure that you should follow to create an engaging content that produces results.

  1. Focus on current trends.
  2. Write stories that appeal to readers’ emotions.
  3. Drive engagement with visual elements.
  4. Support your content with facts and links to sources.
  5. Diversify your types of content.
  6. Give them something to take away.

Check out the infographic to learn more about the tips of creating engaging content.

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