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Published on October 13th, 2017 | by Guest

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Great Marketing Strategies for Your Small Business

If you have just started a small business, you are probably looking for ways to attract customers without breaking the bank. Here are some of the best marketing strategies that will help you market your business successfully, without spending a fortune.

Source: https://pixabay.com/en/student-typing-keyboard-text-woman-849825/

SET A GOAL AND A BUDGET

The very first step is defining your goals and your budget. Answer the questions like “What do you want?” and decide what is important to you. Keep track of your money efficiently and prioritize your goals. And don’t forget, you need to spend money to earn money! If you want to make a positive impact, you are going to have to spend some money on social ads, display ads, paid search ads, etc.

CHAMPION ONE SOCIAL CHANNEL

Social media can be hard and irritating – especially when you want to manage your profiles on Twitter, Google+, Pinterest, Instagram, LinkedIn and Facebook. The truth is that having a presence across all of them is great, but it is far more effective to focus on the one that your customers are most present on to pursue. So, it is good to analyze your current social media presence.

EMAIL MARKETING

Email marketing is a perfect way to establish loyalty. You can send out  sale or event notifications to your customers’ mails, or maybe a weekly newsletter. People almost often engage and are loyal with businesses that show their humanity, so take the time to announce big family events, awards or new employees.

SHARE YOUR KNOWLEDGE

You can share your knowledge via hosting webinars, or posting YouTube videos. You can also speak at local conferences or put your presentations on your blog. Blogging can be very helpful for your brand, so try to show your audience that you are an expert in your field.

NETWORKING

To find others in your industry, be active on LinkedIn, join forums and chat groups, and sponsor a recreational sports teams in the area to place your logo on their shirts. You can also think about hosting your own event, or placing an advertisement in your favorite local newspaper or magazine.

REVISIT YOUR LANDING PAGES

Before you start doing any kind of marketing, think of your landing page and its design. Landing pages are where the rubber meets the road. They are of a great importance for your business, because people who are interested in your products and/or services decide to “convert” or not into a customer or a lead. Some studies show that some of the best advertisers achieve conversion rates of 10% or more on their landing pages.

BE DIFFERENT

If you want to be successful, you need to stand out from the crowd. Be original and uniquely represent your products and services to both existing and potential customers through advertising and marketing – show them why are you above everyone else.

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