Published on July 9th, 2017 | by Guest0
How Will IoT Technology Impact Marketing?
The Internet of Things (IoT) technology will affect every aspect of our personal lives within the next decade. Everything from how we eat, communicate, and engage the environment around us will change as IoT technology advances.
As with all technological advancements in the past, IoT technology will also be used to make marketing more efficient and effective. IoT technology will enable brands to engage with their customers on a more personal level and will allow companies to produce customized content to meet their customer’s’ needs.
The primary purpose of marketing is to persuade a target audience to purchase specific products or services. This means that marketers need to take advantage of every opportunity to deliver the right message, to the right person, at the right time if they want to make the most sales possible. IoT technology will allow marketers to accomplish this task in several ways, so let’s take a look at some of the ways that IoT technology will affect marketing for all industries!
1. Real-Time Customer Data
Customer data will be gathered, analyzed, compared, and fed in real time. The increased volume and accuracy of data means that marketers will be able to identify key triggers that influence the customer purchasing cycle.
As marketers gather more data about their clients, they will be able to decrease operating expenses and improve ROI for their marketing budgets. IoT technology will empower brands to understand the needs and wants of their customer base with a new focus on developing a marketing message based on the exact desires of their audience. Instead of relying on old data from irrelevant sources, marketers will have the ability to tap into real-time activities and even emotional changes of their customers.
Imagine a personal smart device that can read your blood sugar and tell when you are hungry. If that device is connected to a company’s server that has your preferences and records your biometrics, that company can deliver a message about your favorite food at the exact moment you are hungry.
Overlaying that information with your geolocation can provide companies with the information they need to customize their marketing message based on your location and preferences at the exact moment you would be most likely to purchase.
2. Immersive Communications
The most successful marketers can build a relationship with their audience to build trust and rapport with their readers. We can see how emerging technology is impacting the success of marketing rates from various platforms like Facebook, Google, and Amazon.
Future IoT technology will advance immersive communication with customers to a new level of personalized messaging. Instead of waiting for customers to respond or take a particular action, marketers can use IoT technology to have a back-and-forth interaction with their audience based on unconscious reactions and various changes made in real-time.
IoT technology promises to make marketing messages more relevant to customers, and at the same time improve the standing of brands across all industries. Increased accuracy will demand a better exchange of information and the delivery of critical data points across broad spectrums of devices and transfer centers.
As a result of a more immersive communication experience, marketers will be able to align their brand with the needs and desires of their customers. This type of communication will not only ensure higher conversion rates, but it will also make brands more relevant over time.
3. IoT Marketing Will Integrate Deeper Into Our Lives
Today, marketing is essentially a passive mode of consumption. Brands utilize various platforms and channels to deliver their message, but marketers are finding it harder to integrate their marketing messages into the daily lives of their audience. This is mainly because the primary marketing channels (PPC, email marketing, social media, etc.) require customers to be attentive during the message and remember the message to take action.
IoT technology will enable marketers to communicate with their customers during peak hours that are not available today. One example of this advancement will be with autonomous cars because they will provide drivers with an average of 10 hours each week to do productive activities instead of driving to and from work.
Instead of spending time physically driving a car, passengers of autonomous vehicles will be able to engage with interactive content. This provides new and exciting opportunities for marketers to address their audience as they are in transit to specific locations. Not only will this provide new opportunities to deliver a high personalized message, but marketers will also be able to leverage geo-location data to hyper-customize messaging.
Preparing For The Future Of Marketing With IoT Technology
While no one knows what the future of marketing might look like, we can know with certainty that tomorrow’s marketing strategies will incorporate IoT technology. The new techniques that marketers will use will make their messaging more relevant and improve conversion rates across all campaigns.
Connected devices, along with powerful data processing centers will make collecting, organizing, and implementing personalized information easier for all marketing budgets. As technology continues to advance, marketers will look for new and lucrative ways to integrate emerging technology into their portfolio of opportunities, and IoT technology is just one of these ways marketers will advance their craft shortly!
Chris is a Digital Marketing Strategy Consultant in Orlando, FL. Along with helping businesses increase sales and conversions, he is also involved with emerging technology and transportation issues.