Published on March 10th, 2019 | by Nirav Dave0
Long Form vs Short Form Content – Which Should You Focus on For SEO?
Content marketing has always been a vital part of SEO. But, in recent times, it has become all the more important, as it is the easiest way to drive organic traffic, improve ranking and build links naturally for your website. Writing high-quality content has become an essential element not only for SEO campaigns but also for other marketing campaigns. However, some marketers still focus on writing content for search engines and not their readers, leading to content mistakes that have a negative impact on their site’s ranking and traffic.
Writing informative content that provides value to the readers is the need of the hour if you want to grow your business in the online world. But, here too, there is indecision, especially among newbie marketers, as to which is better for SEO – long form content or short form content. Thus, if you are facing the same dilemma, then here is an infographic that’ll help you make an informed choice.
Statistically speaking, longer content ranks well in the SERPs compared to short form content. This is because long form content offers readers in-depth and relevant information about a specific topic. This saves readers time as they don’t have to toggle back and forth on SERPs to search for similar resources. This, in turn, helps increase the dwell time and reduces bounce rate. From an SEO point of view, you can add more LSI keywords and search terms in longer content, which negates the problem of keyword stuffing. Thus, helping your content rank well in the SERPs.
Both long form and short form content have their pros and cons. But, long form content is a clear winner when it comes to SEO. Hence, check out the infographic below to know how content length affects SEO and to determine which is better – long form or short form content.