Published on August 13th, 2016 | by Guest


Why Event-Planning Businesses Have a Great Future

Talking to someone face to face to discuss delicate business matters is still valued pretty high when it comes to business etiquette. Business meetings, conferences and events have a huge influence on contemporary business affairs, even though cutting-edge technological solutions have stepped onto the global business stage in the last decade or so. The combination of these features can open an immense number of business opportunities, which is what you’re going to read about in the next four paragraphs.


Small initial expenses

First and foremost, it doesn’t take a lot of money to become a member of the event-planning community. Basically, you need a phone – a reliable VOIP system would be an even better solution – and advanced organizational skills.

What’s more, it’s not even necessary to register a special business at the very beginning. For instance, being a part of an event-planning team in a larger company is a perfect position for someone aiming at becoming a professional event organizer. After that, when you learn the tricks of the trade, you can gradually start your own career.

Growing market demand

The math is pretty simple here – as the number of web-based businesses and their joint professional efforts is growing, the need for special events increases, too. Although we shouldn’t underestimate the practical and economical aspect of online conferences and meetings, they’re much different than meticulously planned company days or similar occasions. While the former can cover every aspect of business, the latter have a much subtler role – they improve connections among employees. Basically, the main purpose of the majority of such events is team building and stronger bonding between employees and business partners.

Business, networking, fun

According to a survey conducted by Gallup and published by the Washington Post, only 13% of people are happy with their jobs. If you start a business as an event organizer, there’s a high probability you’ll be among those rare, satisfied workers. The reason for this is three-fold – business, networking and fun.

The critical point is ensuring everything for the official part of such occasions. After that, when your clients switch to a relaxed mode, providing them with loads of fun activities is all that matters.

Nevertheless, don’t imagine that everything will be easy in this niche. Since you’re going to work with businesspeople, you can expect that a lot of cash will be in the game. Because of that, more often than not, you’ll have to take the rough with the smooth.

High security features

Speaking of the rough, future event planners should know that one of the major challenges they’ll be dealing with in this job is security. On one side, you’ll need to curb some serious real-world threats that might endanger your event, especially due to all the political and economic turmoil we witness nowadays.

On the other, you’ll have to increase the level of online security, as well. For instance, your clients’ personal data and confidential information require cutting-edge encryption software tools. Apart from that, features such as a highly-protective WordPress event ticketing system will keep your customers’ transactions safe from any intrusions.


The profession of event organizer inevitably produces highly demanding tasks, but it also brings satisfaction and great chances for fast success. Therefore, launching a career in this field is a bold but smart move and an astute investment in the future.


About the author:

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

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