Published on July 21st, 2016 | by Guest


Take Advantage of This New Technology To Manage Your Customer Relationships

The business environment of today is very competitive. Technology has opened up many more platforms that businesses can use to access the market. This results in stiffer competition and makes it necessary for businesses to invest in new tools to achieve their daily processes. One of the software resources that they can invest in is the Salesforce CRM.

What is the Salesforce CRM?

This is an Internet-based software solution that is used so as to create better relationships with your customers. Customer Relationship Management (CRM) is a method through which your business can manage its relationships with current clients and potential ones. By applying this method in your company, you are able to increase profit margins. The Salesforce CRM assists businesses to integrate this method in their processes. According to the Salesforce git, Salesforce can be integrated in literally all the departments of a business. Examples of these are the human resource department, the supply-chain as well as the sales department. How does it do this? Read on.

Salesforce CRM tools

This Cloud-based software solution is packed with a collection of tools that you can utilize in your business. These tools include:

  • The service tool
  • The sales tool
  • The IoT tool
  • The app tool

The Sales tool

The Salesforce CRM is the top customer relationship software in the world. One of the tools that is embedded in it is the sales tool. This tool helps the sales department of your business to close deals more successfully. The tool provides your sales team with customer information such as buying preferences and purchase history. With this data, they are more prepared when approaching customers to close deals.  The sales tool empowers the team to create leads and close more deals. There is no extra software or hardware that is needed for your sales team to experience these benefits. All that is required is a Salesforce CRM integration in your business.

The service tool

Customer service is the crux upon which customer relationships are built. The Salesforce CRM can provide you with customized portals for self-service as well as software for your company call center. In this way, your customer service is enhanced so as to provide your customers with intuitive, responsive and flexible support. By using this system, you can anticipate the needs of your customers and prepare responses and solutions beforehand.

The app tool

Every company today is investing in applications. These can be applied in various ways in your business environment. There are apps for communication within the company and others can be used to launch company portals too. The Salesforce CRM provides companies with an app tool. They can use it to construct in-house, branded applications.

The IoT tool

Very many devices today are connected to the Internet. Appliances, electronics and computers are all connected together in the Internet of Things (IoT). The Salesforce CRM has a tool that you can use to connect the devices in your office for better information sharing and dissemination. This leads to efficiency and eventually more productivity.


Investing in the Salesforce CRM is a great idea. The software is Cloud-based. This promotes telecommuting. In this way, employees can log into the company intranet and work from anywhere in the world as long as they have a device that can access the Internet and successfully complete office duties.


Author bio:

David Wicks is a Salesforce CRM analyst. For the past five years, he has analyzed how well companies across the globe have accepted and integrated the CRM in their systems. He performs analyses and posts the results in the Salesforce git. He has immense knowledge about this system and has contributed it in this report.

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