Published on November 23rd, 2015 | by Guest


Top 10 tools to be used by the Mobile App Marketer

“Mobile commerce will be a multi-trillion industry, not just multi-billion.” – Abinash Tripathy, Helpshift.

Undeniably, the switch from the desktop to the mobile usage and the mushrooming of the various types of smartphones have led to an escalated importance in the mobile app marketing landscape.

So, marketers… It’s the right time to act swiftly in order to provide the volume and the types of interaction their customers are looking for because today is the day or the prevailing span is the time in which many users prefer mobile apps rather than websites on the mobile browsers.

Several app development organizations are actually competing one another to incorporate this appify ambience. And, for this you will significantly need the apposite tools and tactics to reach to the zenith.

Let’s discuss some of the tools for the mobile app marketers:

  • MobileApp Tracking: It is the attribution analytics tool that quantifies the value of your advertising networks. Experience it! It is very pleasant and flexible. Measuring the lifetime value per channel is its main attribute.
  • Kochava: GAMES!!! Yeah…it is specifically designed for the games app. This mobile app marketing tool focuses on the attribution analytics, tracking and reporting.
  • AppsFlyer: Not as much prominent as the above two… but has the immaculate significance in the pay-per-install campaigns. Integrated with 500+ partners, this mobile app marketing tool supports all retargeting ad platforms.
  • StartApp: Having the smooth and sophisticated integration as its attribute, StartApp is a monetizing and advertising platform for Android and iOS. The app marketers can make use of it for engaging d unique ad units with more innovative and pioneering alternatives to add.
  • Admob: An amalgamation of high tech under one platform!!! It assists you to enhance the ROI (Return on Investment) from your ads. Simply, just acquire the important insights related to the users and provoke more and more purchases.
  • Applause: Want to retain the measurement of your app reviews? Applause is the right option. It has the capability of grouping the reviews based on the keywords. Plus, it can also measure the quality of your app for distinct attributes and provides you with the scores.
  • MobileDevHQ: The perfect tool for optimization on App Store!!! This mobile app tool will help you in getting found in the searches. With the sleek interface and the exportable reports, it provides the optimal features for the keyword research in the Play Stores.
  • Jampp: Develop your app and Jampp will promote it.!!! It will be beneficial to drive the audience to your mobile apps significantly. Plus, it focuses on pay-only-per install.
  • Sensor Tower: The right harbor for the app industry intelligence!!! This tower actually helps you to reach higher among the other apps. It has the capability to control over your market place visibility and procure the valuable app insights.
  • Tapstream: It is like the wings of your mobile app to fly higher. It measures the app marketing performance along with the more and more user engagement.

Want to turn your customers into evangelists? Employ the right mobile app marketing tool.


Author bio:

Mozrif is an analytical and versatile digital marketing evangelist, Consultant, Content Writer, Website designer & developer and digital marketing consultancy. Focused on helping businesses — from domestic to MNCs. He is also a national speaker at online marketing conferences. He also writes for Mobile Apps development company WeDigTech.

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