Published on September 23rd, 2015 | by Guest


Email Template Design: 5 Best Practices For Every Marketer

Email templates have already proved their significance for the diverse businesses with a number of reasons that help the businesses grow. The best news about the email template design is that you can easily target the customers directly while being at the top of their minds.

email design

Email templates designed creatively can help generate business leads, drive sales & build royalty. The metrics provided by this effective medium helps figure out businesses’ ROI in addition to measuring the customer engagement in the business.

Let’s dive deep with us to know the best practices for email template design!

  • The Design

It includes all the aspects that come under designing principle, such as the layout, text size, tables to be used, visibility for the web audience, style sheets, and much more. Thus, use nested tables, specify the cell width, keep the designs around 600 pixels for the best visibility, utilize inline style, define styles for separate piece of text, and specify the font family and the size of the template used.

  • The Use Of Links 

It is suggested to make use of the absolute URLs. For exp – always use “” instead of “”. Moreover, it is also recommended avoiding the links for the images in the same. In addition to it, overuse of links in your template may lead to the failure of the design. Using hyperlinks in your links can help the email template mark its success.

  • Be Responsive With The Email Template Design

Nearly 65% of emails are opened on the mobile devices and thus, it is important for the marketers to include responsiveness in their email template design. The figure is quite interesting to derive the profit to the business. A responsive template can be opened on any of the platforms irrespective of the size and the layout of the device and thus, it increases the chances for the template to be viewed by the subscribers on any device at any point of time.

  • Image in the Newsletter Template Design

It is recommended to use alt attributes to the images. More to it, using jpeg instead of png format will support the image component. When it comes to the element, make use of <img> elements rather than using background images in a table. Adding attribute style i.e. display block helps the email templates render well on a variety of email clients, which is an important factor for an email to register its success.

  • Testing of Email Template Design

This is the last but the most important element to be performed well before circulating the email template. Testing provides an additional chance to the email merchants to review all the elements effectively before the email template is sent to the subscribers. Thus, testing is as important or rather the most imperative phase to perform well by any of the companies indulged in email newsletter campaigning.

The elements listed above are the best email template practice that email marketers must know to remain abreast with the preference of the subscribers. Performing the elements as detailed in the write-up can significantly help the marketers send quality template designs to the subscribers.


Author bio:

Andrew Hudson

Andrew Hudson (@andrewhudson) is a blogger, working with Email Chopper as an email template designer. He is passionate for template designing and sharing his thoughts with the readers with effective blogs. 

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