Published on November 4th, 2023 | by Bibhuranjan


4 Ways 3D Visual Configurators Are Improving the Customer Experience

With technology and internet use playing a huge role in today’s purchasing decisions, there has been a shift in customer expectations. If you are looking to advance your interior design website to create more sales, using a 3D configurator is a brilliant idea. Due to a technologically-driven change in consumer behavior, 3D configurators have gained a reputation for being a game-changer in transforming the customer experience. In today’s blog post, we will explore four ways that 3D visual configurators are improving the customer experience.

  • They Offer Perfect Personalization

In today’s world, personalization is a very critical selling point. If you can add personalization to your website, you are allowing more options to increase your sales online. The furniture and interior design industries are no different. Many car, clothing, and furniture retailers do very well with the help of 3D configurators. Most potential consumers want the option of personalization when it comes to visiting a website and making a purchase. One of the best ways to offer this personalization is to use a 3D configurator. With a 3D configurator, you can allow customers to choose the size, shape, color, and materials used for their selected furniture. You’ll not only increase your rate of customer satisfaction, but you’ll also reduce any unwanted returns or exchanges, resulting in a final sale.

  • Seamless End Product Visualization

Some people out there are more imaginative than others. However, for the folks who have a harder time visualizing their purchases, or simply want a more convenient way of purchasing, 3D configurators tend to be a dream come true. In some cases, consumers expect to have this feature to lean on. Using a dynamic 3D model can help to make a customer feel more confident with their decision to purchase an item, especially if it’s a piece of furniture, or possibly multiple pieces of furniture. Home is where the heart is, and more often than not, purchases for your living space are more personal and important than others. Having a good idea of what to expect from your purchase leaves your customers feeling happy, leading to more sales.

  • Streamlines the Decision-Making Process

Technology is interesting because it can absolutely simplify the decision-making process. More often than not, a customer will choose to go with what is tried-and-true. This can be through good reviews online, word of mouth by a few friends, or an actual experience with the product itself. 3D configurators have the ability to streamline this decision-making process for a consumer who is unfamilar with your product, leaving them with less buyer’s remorse.

  • Adds a Competitive Edge to Your Business

If you need an easy way to add more of a competitive edge to your business, using a 3D configurator is an excellent idea. You’ll offer a superior shopping experience, one that is nearly like the in-person shopping experience. Instead of a salesperson, your own products captured online in a realistic way with plenty of color, pattern, lighting, and size options for personalization will speak for itself.

It’s a good idea to get a 3D configurator on your website if you offer products that come with personalization, especially personalization that appeals to a sense of well-being, such as the car you drive, the sneakers you wear, and the couch that you cozy up on to read your favorite book or watch your favorite show. If your e-commerce website doesn’t have a 3D configurator, now is a good time to look into utilizing its power.

Cover Image by Kelly Sikkema on Unsplash

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About the Author

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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