Published on February 4th, 2015 | by Diogo Costa0
3 Tips for a Perfect Site
It is inevitable. In today’s world, in order to reach your target audience and promote your services, you need to have a website. And “anything” will not do. Keep in mind that people expect that creative and functionality on sites, and an efficient, well built and good looking site is the most convincing marketing tool you have at your disposal.
In order to create the best possible website, there are some tips that, if applied, will help in reaching that objective. In this article, three of those tips will be mentioned. For more in depth tips, Websitesetup offers a vast guide on the subject.
1. Help people find your business
These days, everyone uses Google or other search engine to find general information. Having a website is the best way to take advantage of traffic that comes through search engines and social networks on a daily basis. With little effort you can reach hundreds, if not thousands, of potential customers.
However, you need to make sure that your site actually appears when people search for something related to the service you or your company provide, in order to get that traffic. For this, it can be good to hire an online marketing company that will help in the optimization of your online activity. It can be expensive but, in the long run, it will be worth the extra money.
2. Put your portfolio online
If you have pride in your work, you should put it online for everyone to see. Your portfolio should be the most impressive thing on your website and, as such, it will be the best thing to show a client – that you are able to meet their needs in the best way possible.
However, it needs to be properly displayed. Make sure not to put excessive information about all the projects you have worked on. You can also add videos to your portfolio, causing an even better impression to visitors going to your website.
Keep in mind that the images must have the best possible quality, while at the same time they should have a reasonable size, as the page load time is crucial for users and search engines. Test the load time of your portfolio’s page from time to time and, if you feel that it is too slow, consider changing the hosting company or upgrade your hosting package.
3. Keep competitive
Having a website that displays your work, tells your story and even tries to educate the public by sharing tips and resources will help you stand out in the crowd and achieve your goals. But, in order to fully achieve this, a good deal of research is needed.
Try to navigate through websites within your field of work, recording what is good and bad about them. Then, try to implement those changes on your own website, or keep them in mind to when you launch it.