Mobile devices

Published on June 3rd, 2014 | by Guest


Micromax Canvas Doodle 3 – A big phone with small price

India’s fastest growing mobile manufacturing firm Micromax which is also 10th largest smartphone firm in the world has pioneered manufacture of inexpensive handsets. This youth oriented cell phone manufacturer makes latest technology available to people by removing barriers to enable large scale adoption at an affordable price. Micromax has many firsts to its credit like long battery life of nearly 30 days followed by dual SIM dual standby devices and is also creator of first quad-core smartphone at low cost in India.


This feature laden smartphone comes at a reasonably low price of INR 8500 and can be bought from e-commerce websites at a slightly lesser price due to discounts and bargains with bundled features. The latest addition to Micromax Canvas range is Doodle 3 which has larger 6 inch display screen along with 1.3 GHz dual core processor to speed up applications and 512 MB RAM to add on as many applications as possible and life up to advertisement line of “doodle without limits”. A major reason for the popularity of this phone besides its low price is features and applications which meet basic requirements of a smartphone without unnecessary pre-loaded features which can anyway be downloaded or subscribed for at a price if required.

Display Features


The large screen size is ideal for gamers and people who like watching movies or videos for long hours on mobiles. At top right corner of the phone there is an innovative option which helps to hide or display applications and can also remove preinstalled applications from home screen. This feature is again a first provided by Micromax which till date has not been provided by any smartphone manufacturer. An attractive feature of its MDoodle Application is that it allows users to send messages by sending them self designed animated doodles which can be viewed by receiver of any phone type and not just the user of a Micromax Doodle phone. The screen resolution has FWGA and 480*854 pixels with true color depth for clear pictures.

Storage and Power Features

Besides its sizeable RAM the phone also has 4 GB of internal storage which can be expandable to 32 GB by microSD memory card. The Canvas 3 carries power of Android Jelly Bean 4.2 ideal for surfing internet or downloading applications via 3G. It works on Li-ion 2600mAh battery which can last around 10 hours with continuous internet usage. Its 1.3 GHz dual core processor allows users to seamlessly move from one application and also multitask between tasks like talking and messaging together. Micromax has provided this attractive budget phone with new features like Light Sensor, Gravity Sensor and Proximity Sensor to maintain its applications in a better manner.

Connectivity and In-built Features

The Micromax Canvas Doodle 3 can easily be synced with other media devices like wi-fi and Bluetooth enabled cell phones, USB and other devices. When connected to 3G internet the phone can download applications and games with speed of 5.7 Mbps per second.
The Doodle 3 has preloaded features like M! Live, M! Doodle, games, Kingsoft office applications and also Opera Mini. Since it supports Flash and Java it also supports Opera Mini internet browser which can help download free applications, access social media websites and check emails too. It supports varied audio formats like MP3, M4A, WAV, AMR, WMA, OGG, AAC and MID video formats of MP4, 3GPP, 3GPP2 and WMV making it powerful enough to shoot short distance videos which will have clear sound and picture quality. Since it supports these entire formats one can easily transfer sound and video files from external devices too. Due to its large size and display features the phone is discussed as a phablet (combination of phone and tablet) among phone enthusiasts.

External Features


The front section is made of glass while rear side has plastic for better grip. Its back camera is more powerful than front one with 5MP camera which lacks sensors but has LED flash for clear and vibrant images. The cell has a 0.3 MP front camera ideal for clicking pictures in close proximity or chat with friends and family with video feature. It has a magnetic flip cover to protect its display screen from scratches with a little see through windows to see date and time without opening over. The phone is available in dark blue and white colors and has dual SIM adjustability to enable multiple tasks.

Movie Mania – Micromax Doodle 3’s best feature till date

Buyers of this phone are given 6 months free subscription to BigFlix movies which can be viewed via a pre-installed application. This feature allows buyers to enjoy movies in English and several regional Indian languages for free for a relatively long period of 6 months which one can extend if required at extra cost. Due to its android based power and long battery life one can watch movies for several hours during long train or bus journeys instead of feeling bored. The phone’s memory can be expanded to load music and pictures during family functions or outdoor trips. Its HD playback and video recording facility helps to review these memories at leisure since recording can be done with both front and rear cameras according to distance.


Though Micromax began manufacturing operations only four years ago it has established a reputation for itself as a maker of reliable and cost efficient cell phones. Though there were other makers of budget phones in the market Micromax managed to differentiate itself from others by pricing and latest features. However Micromax was recognized as the maker of phone with month long battery life called the X1i. The firm is able to sell its products at low cost since they are wholly manufactured in domestic markets using local talent, technology and spare parts. Though in initial couple of years it was sourcing its products from China for which it received flak and since 2013 it is making all products in India. The firm is presently second largest seller of smartphones in India right behind Samsung therefore has ambitious plans to join league of high end phone makers with recent tie up with Microsoft.

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