Techno FAQ

Business Internet

Technographic – Do You Need Them?

As competition in the business landscape keeps increasing at a fast pace and newer marketing strategies make their way into the consumer’s space, expectations of the consumers also seem to skyrocket at the same pace. Such expectations not only come in the form of quality products but also in terms of customer service and relations. […]

Miscellaneous

5 Uses of Big Data Analytics in Business Process Management

What is Big Data? This is a term used to describe the enormous data sets that can be collected and analyzed computationally to expose the underlying patterns of associations and trends in businesses, especially regarding human behavior and their consumption trends. It has been described as the oil of the 21st century, and its potential […]

Internet

Jonathon Karelse, others on why smarter analytics key to successful sales promotions

Two marketing strategies that are critical to marketers are sales promotions and advertising, but distinguishing between them is important in order to build sales and increase customer satisfaction with your brand, product or service. Each appeals to consumers in different ways. Advertising creates an emotional connection as a way to sway purchasing decisions and relies […]

Internet

5 Steps To A Successful Business Analytics Implementation

Analytics and Business intelligence have become highly popular with companies these days. Before you implement your business analytics, however, you might want to know how much will it cost. In the U.S., the high demand for data analytics professionals has bid up the median business analytics salary to $122,991. Before your strategy can come to […]

Apps Internet

15 Essential Analytics Online Tools and Apps for Digital Marketers

Tracking and monitoring the performance of everything you do online is the key to success. With this information, you’ll be able to streamline your marketing campaigns, optimise your strategies, spend your budget in the right places as well as increasing your lead conversion and engagement rates. This is just scraping the surface of the many […]

Editorial

How Data Analytics Affecting Our Everyday Lives

We live in the digital world. These days, we can stream music, exchange photos and videos with friends, buy things online as well as look for directions using GPS. Technology has made information very available which has inevitably made big data a very crucial component in our everyday lives. Already, big data has started to […]

Apps Coding

5 Top App Analytics Tools Every App Developer Must Know About

I often see these questions people post on Quora and forums, “How to improve the app retention”, “How to find out why people are uninstalling the app” and “How to increase conversion rates”. So if you were ever serious about these questions, below I am listing out some of the top app analytics apps in […]

Internet

World of Data and Analytics: Valuable Progressions You Need To Watch Out in 2017

Apart from social media, mobiles and cloud devices, analytics and its associated data technologies also earned a solid spot among the core wave makers of the digital age. Last 2016, experts and analysts have foreseen how analytics and data technologies leverage the power of business intelligence. The consumption and creation of data continue to develop […]

Apps Internet

5 App Analytics Tools To Boost Up Your App Business

Here are list of 5 Mobile App analytics tools with their functionality 1. Clevertap This is another great app analytics tools with some great functions and features. Key features You can know how many users are using your app with info like new users, existing users and returning user numbers. You can also divide the […]

Apps

Choosing a Business Intelligence Analytics Tool for Your Business Stats

In the past four to five years, there has been a lot of buzz about big data and business intelligence software. But, if you don’t know what BI and its benefits are, you need not worry as this post can disclose all the cards about this software. Excited? Well, BI data refers to the process […]

Miscellaneous

Redefining data analytics through machine learning with Python

Machine learning is a technique of data analysis that automates the building of an analytical model. Employing algorithms that learn iteratively from data, machine learning provides computers with the skill to learn without being programmed explicitly. The focus of machine learning is on the development of computer programs that can adapt themselves and grow when […]

Internet

How to Export Your Google Analytics Data

The first step any webmaster takes after their website is up and running, is installing some sort of analytics program to track the success of their new venture. Without data, it’s impossible to make informed decisions or showcase the ROI for marketing efforts. Many marketers turn to Google Analytics for this purpose. The user interface […]

Internet

Five Ways Big Data Will Change Every Business (Including Yours)

Big data is no longer for just for Fortune 100 companies. It’s for any business that wants to maintain a competitive advantage. Small businesses that take advantage of software tools that help them collect big data on their employees, their customers, and even their own market performance, can end up making wiser business decisions and […]

Apps

Marketing Automation Software and Why You Need It?

Marketing is the aspect of brand-to-customer relationships that are tightly integrated with sales. According to the Sales Optimization Study, 9 out of 10 B2B buyers start purchasing processes online by educating themselves with online content – searching for product reviews, gaining recommendations on social media, reading customer forums, etc., before contacting the particular vendor. From […]