How Data Analytics Affecting Our Everyday Lives

We live in the digital world. These days, we can stream music, exchange photos and videos with friends, buy things online as well as look for directions using GPS. Technology has made information very available which has inevitably made big data a very crucial component in our everyday lives. Already, big data has started to make a very big influence on how people work, how people exercise and how people eat.

Big data has taken the world by storm and with the current amount of information that emanates from different digital sources, it has been proven that analytics has contributed a great deal in masking individuals and companies get easy access to information. In this article, we are going to look at the major benefits that every person or institution using big data enjoys.

Benefits of Using Big Data

It is timely because it allows the user to gain insights from various sources of data.

It provides better analytic results by giving the user the opportunity to radically improve performance through analytics that is real time.

It provides big amounts of data in the sense that it makes it easy for the user to manage vast amounts of data without any strain.

It also provides useful insights because one is in a position to get top notch information when matters related to using structured and semi-structured data are concerned.

1. By Using Mobile Maps

The GPS system is supported by big data. Everyday, thousands of maps and other reports get scanned and are used to make the records that people use. At this day and age, GPS reports are more trustworthy than they were in the past because they use and combine data gathered from incident reports, areas that are undergoing construction as well as individual data from apps.

2. When using Medical Records

Nowadays, medical records are accessed by computers through electronic records that are used by hospitals and doctors. The records make it very easy for patient histories to be realized which at the same time, improves a great deal on the doctors’ ability to detect new disease trends.

3. When Doing Online shopping

Big data is also responsible for a large amount of online advertising that is available when one is using browsers and social media. This allows customers and brands to target customers by showing them the preferences that they need.

4. When Streaming Music

Big data is also used to stream music. When a user skips a song, the data is immediately added to everyone else who has made a similar skip. Music streaming websites use the data to show a suitable playlist for the user.

5. By Using Wearables

These days, gadgets play a very big role in analyzing the user’s daily fitness activities. A big majority of these services allow users to make a lifestyle comparison with other users that have a similar height and weight.

6. Understanding the Crime Rate of a Particular Area

Big data is also responsible for enabling many cities around the world reduce their crime rates. Very good examples are the police departments in Santa Cruz and Los Angeles which use the technology to identify the cities they are supposed to be in so as to reduce crime.

When using Google, the Google bigquery makes it easy for a reliable interactive analysis of big information databases to be conducted. This goes a very long way in allowing a smooth transfer of information to be possible.

Big data has and will continue being on the front-line when matters related to making sure that the use of the internet and different technology gets better with time. When useful things get easy, then it would not be wrong to say that the technology contributes to the overall social life improvement which on the other hand, plays a very integral role in the general improvement in life.