Apps

Published on July 6th, 2017 | by Guest

0

5 Top App Analytics Tools Every App Developer Must Know About

I often see these questions people post on Quora and forums, “How to improve the app retention”, “How to find out why people are uninstalling the app” and “How to increase conversion rates”.

So if you were ever serious about these questions, below I am listing out some of the top app analytics apps in the market that give you perfect solutions to all these questions.

The tools help you understand how people are behaving with your app, where the pain points are and how you can build strategies to overcome them.

Some mobile app developers just look at downloads and revenue, but they don’t look seriously into user behaviours. So they lose big chances of growing their apps. Let’s see the list of best app analytics tools.

5 Top App Analytics Tools

  • FLURRY (YAHOO MOBILE DEVELOPMENT SUITE)

Flurry is one of the most popular app analytics platforms in the market. I think its popularity attracted Yahoo to buy it.

With the Flurry’s ad network, you can get metrics on the performance of your ads, as well as detailed user acquisition reports.

Flurry offers solutions for all major platforms, including iOS and Android. Flurry’s SDK is easy to install as well.

Price: free

Platforms: iOS, Android, Windows Phone, Blackberry, Mobile Web

  • GOOGLE MOBILE ANALYTICS

Google Mobile Analytics is a one-stop destination for both websites and app analytics. It allows you to add a maximum of 50 properties (websites or apps) under one account.

Google Analytics also allows to integrate app monetization platform AdMob into it.

Cost: Free

Platforms: iOS, Android

  • APPLE APP ANALYTICS

Compared to other app analytics platforms, Apple App Analytics is the latest entry to the app analytics market.

Here are the top features of Apple App Analytics:

Basic tools: AAA offers some basic tools, which you can use to measure the results from paid as well as organic traffic sources.

Filters:You can measure app performance on app version or iOS version. So you can better analyze your app performance.

Retention: AAA lets you analyse how long users stayed on each screen of the app.

Cost: Free

Platform: iOS

  • APSALAR

With Apsalar, you can deeply analyse your app marketing performance.

Youcan decide which app marketing effort you should continue and which one you should drop.

SmartTags, a marketing tool offered by Apsalar, gives you more detailed analysis of your marketing efforts.

Cost: Free

Platforms: iOS, Android

  • MIXPANEL

MIXPANEL works superbly even for non-technical people. One can even create custom queries, without knowing SQL.

Its simple and easy-to-use interface lets you segment your users and analyse which segments are working best.

Cost: Free and paid options (depends on number of data points)

Platforms: iOS, Android

Conclusion

There are many other tangible app analytics tools like Amplitude, Countly, Appsee and Localytics, which offer nearly all the features that the above tools offer. Today app analytics is a requisite for all mobile app development companies to understand loopholes in the app, improve app retention, increase conversions and avoid uninstalls. Hope the above info helped you well. Do share your comments.

 

Author Bio:

Varalakshmi, an experienced content writer working in a mobile app development company Dubai. I like to write content based on technology, startups and latest technological innovations that people like to know and share with others.

Like this post? Share with your friends.
Share on Facebook5Tweet about this on TwitterShare on Google+0Share on LinkedIn1Share on Reddit1Share on Tumblr1Share on VKEmail this to someone

Tags: , , ,


About the Author

Guest

Contribution of guest authors towards Techno FAQ blog



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑
  • Software We Love

  • Latest posts

  • Advertisement

  • Browse by category

  • Recent comments

  • Advertisement

  • Subscribe to updates

    You can get the latest posts from Techno FAQ delivered to you via Email or RSS.

    Enter your email address:

  • Subscribe to our RSS feed
  • Forum activity

  • Find us on Facebook

  • Latest tweets

  • Support us

    If you find our content useful, you can support our activities by making a small donation.

    Bitcoin: 18ykfpxGUymmLoyuZ7hNHXg6zoQmEgsrvJ

    Ethereum: 0xcD9A6f858A235f9001DA612F43e12ff29CD1b53D

    PayPal (except India):

    Instamojo ( payments):

  • Advertisement