Review

Published on March 1st, 2022 | by Ali Dino

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Benefits of Investing in Automated Comment Moderation Tools

Nowadays, a massive amount of user-generated content is flooding the internet. This makes it pretty challenging to perform content moderation on your website successfully. Parsing through the sheer volume of content to weed out toxic and harmful comments can be hard on your moderation team, which makes the effectiveness of content moderation by human moderators less functional. Here, the usefulness of automated moderation tools comes into play. 

Nowadays, automated moderation is vital for the full functionality of different social media platforms. It offers an essential safety net for the protection of online content creators from inappropriate, uncivil, and illegal content. 

The reasons to invest in automated moderation tools are numerous. But before directly jumping in with the benefits, let’s first understand automated content moderation and how it works. If you are looking for more information on comment moderation, visit this URL.

What are Automated Comment Moderation Tools?

The use of technology used for speeding up the process of removing inappropriate, harmful, and uncivil comments is known as automated comment moderation. These tools aim to automate the laborious and time-consuming task of reviewing every comment by hand. 

Despite being named ‘automated,’ the process mostly combines algorithms alongside the manual review. Hence, users usually refer to it as semi-automated rather than fully automated. Here, technology screens most of the content, while manual moderators review the content after performing automatic pre-screening. 

With the successful use of AI-powered algorithms, content moderation gets as automated as it can currently be. Based on previously fed data, the tools identify and filter inappropriate or harmful content found in the comments and posts of visual, textual, videos, or live streaming pages. However, human moderation is sometimes necessary, depending on the threshold for content moderation. 

Advantages of Automated Comment Moderation Tools

Automated comment moderation tools have revolutionized how live comments are handled in real-time. The benefits of investing in these automated moderation tools are:

Faster moderation

Would you like the idea of waiting for days for your post to go online, as it is under review by manual moderators? Most would say no, as the current online world needs a less time-consuming moderation process to ensure users can share opinions and comments promptly. 

The biggest promise of an automated moderation tool is speed. They can go through hundreds to thousands of user-generated comments much quicker than any human moderator ever could.  

Algorithms make the overall review tasks efficient and fast-paced. Toxic and uncivil comments are taken down immediately, and dubious comments get flagged for manual moderation. In this way, the complete process is very efficient and allows site owners to provide their online community with safe and moderated live content.  

Reviews at a Broader Scale

Online brands are bound to grow with time. For them, speed is directly related to scale as well. Online businesses require automated moderation tools to handle increasing user-generated online comments effectively. 

Manual moderation isn’t a feasible solution to review tons of online comments. It would need a huge team of manual moderators to review live content at an unimaginably hectic work pace, which makes it an illogical approach. Instead, by making use of automated moderation tools, efficient enough to undertake vast chunks of user-generated comments moderation processes.

This way, automated moderator tools help online businesses to grow. Additionally, it allows businesses to uphold security, trust, and safety standards for their online community. 

Safeguards Your Users

Your online community is considered safe for online users and followers associated with your brand. So, safeguarding those users is of utmost importance. The user-generated offensive, uncivil, and inappropriate comments they see related to your brand could directly impact the way they interact in the future. They might even feel less inclined to revisit. 

But, when you invest in automated comment moderation tools, you are taking a sure path to protect your users. 

Safeguards Manual Moderators

Another significant advantage is the protection of manual moderators, i.e., humans. This automated tool protects them from the need to go through the unimaginably uncivil and tarnishing comments, as most are automatically pre-screened. This way, the process becomes safer for the human workforce and the digital platform employed. 

Improved Brand Visibility

User-generated comments are the most helpful way to promote your brand on digital platforms. And when you use the right automated comment moderation tools, you allow your users to review your services and products, communicate with you or each other without worrying about them negatively tarnishing your brand image. 

Positive communication on digital platforms promotes users to feel more inclined to continue interacting with your brand.  

How Do Automated Comment Moderation Tools Work?

Depending upon the requirement of the digital platform, you can use the automated moderation tools in different ways. It includes:

Pre-moderation: The algorithm screens all comments before they go live on online platforms. 

Post-moderation: The user-generated comments are screened soon after it goes online. It is the most popular comment moderation method nowadays. 

Reactive moderation: The users report inappropriate, harmful, or uncivil comments after they have gone live. 

No matter the method you select, the foremost requirement is to set a moderation policy. Depending on the overall strategy of your online platform, define clear-cut rules and the specific comment types that need to be removed. Additionally, remember to use algorithms in pre-determining what does and doesn’t fly in your community space.

Conclusion 

If you have an online community, you must invest in automated comment moderation tools immediately. These tools are powerful and easy-to-use solutions. Simply integrate them into your online operations to prepare for the screening comments section. 

These tools leverage AI-powered systems that automatically analyze the comments sections depending on the previously set comment moderation guidelines. Hence, most inappropriate comments are immediately removed, while the dubious ones get flagged for review by human moderators. 

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