Published on December 8th, 2021 | by Bibhuranjan

9 Key Advantages of Using Interactive Technology in Business

In today’s competitive market, the utilization of interactive technologies, digital kiosks, and touch screens offer business owners numerous advantages. In fact, the only limit to the applications of interactive technology is your imagination. Previously, these innovative technologies were exclusively available to the largest merchants and brands, but they have now become affordable to chains and retail shops of all sizes.

Interactive technology enhances the shopping experience in a variety of ways, ranging from screens on shelf ledges and end caps to giant touchscreen merchandising electronics. What’s more, this cutting-edge technology has the potential to enhance sales and productivity while decreasing personnel costs. Interactive displays have a wide range of uses, from simple image or video scrolling to serving as hand sanitizer stations or virtual sales representatives assisting clients in learning about items and options. Moreover, interactive touch screens can combine the best of eCommerce tools with the branded experience of a physical location in a variety of ways.

Touch screen kiosks can significantly improve your brand in a variety of ways, from lowering expenses to facilitating communication and increasing consumer satisfaction. In this article, we will discuss the numerous advantages of using an interactive touch screen kiosk in your industry.

1. Improving Business Competence

Touch screen kiosks provide a consistent, high-quality user experience that significantly reduces the time employees spend answering routine questions. They provide easily accessible data and facilitate transactions, allowing your staff to focus on fostering business practices, as well as manage important and more urgent tasks.

2. Enhancing Customer Engagement

Using interactive displays, your customers can explore your products and experience your business firsthand. Using this new technology, they can learn about what you have to offer and even use any customizable features you have for your product.

For instance, a customer can use an interactive display to see what the product will look like with the modifications and choices they have selected. Such features help clients become more familiar with the products and services offered, increasing the likelihood of purchase.

3. Providing Real-Time Message Updates

The digital signage kiosk updates data in real-time, allowing you to maintain your relationships with visitors and customers. When you have status or promotional updates, a building directory change, or a flash sale to announce, you can quickly reach your targeted clients by modifying the display from the comfort of your own home or office.

4. Offering Flexible and Adaptable Options

One of the most significant advantages of interactive touch screen displays is their adaptability. As such, you will not need to constantly add new materials or update signs and point of sale. In fact, interactive displays enable you to make modifications in real time for any given situation.

Importantly, interactive touch screen displays allow business owners to quickly respond to changes such as industry shifts and varying seasonal demands. For example, if you offer skiing goods, but the season lasted shorter than expected, you can easily modify the displays to highlight your off-season products. Accordingly, you can use them to change your marketing strategy whenever you choose.

5. Educating Customers

Selling complex items and different product lines with similar features is a common challenge in all retail sectors. Much of the selling process involves educating the buyer on why they should choose one product over another. Failing to adequately explain such distinctions often results in revenue loss.

Using interactive touch screens is a great way to educate customers about key product features and differences – like a digital catalogue of all offerings.

For instance, if you want to differentiate your entry-level offering from your premium product, you can display all your products on the touch screen. When a customer clicks on one of them, you can provide data and comparisons to assist them in making an informed decision. This is also an excellent approach to up-sell and cross-sell additional products.

6. Increased Sales

One of the most important reasons for employing digital kiosks is the increase in sales they help to create. Interactive kiosks are extremely efficient marketing tools that can persuade your customers to buy specific products by utilizing advertisements, packages, markdowns, and other enticing offers. Furthermore, they create an active connection with your customers, encouraging them to purchase your products and services.

7. Providing a Quick Return on Investment

Due to the increased sales they provide, touch screen kiosks will quickly pay for themselves. They have the ability to rapidly augment your sales profits, you will be able to pay off your new interactive addition, facilitating the growth of your business.

8. Reduced Labor Costs

This innovative technology can help business owners achieve significant savings on labor costs. In addition, using interactive technology will free up your employees to do more hands-on and higher ROI tasks. This way, you will not only save labor hours, but also make the best use of the time you have.

By deploying touch screen kiosks, you can empower your team. Customers will become more aware of the value you provide, while your team can enhance their retail experience. Supported by this new technology, they will be able to close the transaction or provide the best service faster and with more quality.

9. Developing a Brand Experience

A company’s brand is incredibly valuable. It fosters loyalty, connects customers’ emotions to your product, and can enhance your products’ revenue and growth potential. It can be challenging to share your brand, while your employees must regularly implement your brand message during their interactions with customers.

Interactive technology allows your clients to firsthand experience a precisely choreographed branded experience. It significantly improves the user experience to maximize the specific message delivery and emotional response to your product.

Do’s and Don’ts of Using Interactive Displays

Use Analytics to Your Advantage

To optimize the consumer experience, digital touch displays are continually gathering data. The ability to collect user data is an important tool that can be effortlessly integrated into this innovative technology. Using data can assist you in getting to know your audience and the way it engages with the displays. Improving the customer experience is a continuous effort, and displays will continue to aid in ensuring a seamless client experience.

Don’t Overwhelm Your Audience

If it takes users more than a few seconds to understand your content, it will likely fail to keep their interest. To keep your clients engaged, you can use graphics such as animations, photos, weather, or news updates. Keep your information clear, structured, and simple to consume. It is important to remember that users’ heights vary, so make sure your interactive features are flexible or consider keeping them at an acceptable height.

Study Your Target Audience

Having a clear end goal in mind for what you want your client to perform while utilizing your touch display is essential for delivering targeted content. When creating up designs, it is essential to consider the population you’re targeting, including their gender, age, and background. Consider all variables, such as their level of education, potential disabilities, language and use caution when making assumptions about the customers prior knowledge of your product.

Use No Coding Software

Consider using software that includes templates that focus on productivity and flexibility. Templates make it considerably easier and faster for the ordinary employee to create fresh material. Using this method will help you save time while creating new material since digital touch content requires testing, as well as user input and improvement. It is important to keep content up to date and respond to criticism by making changes to future content.

Find a Reliable Partner

Interactive retail touch screens should be exciting rather than intimidating. If you are unsure how to proceed with using this technology, you could seek the assistance of an experienced partner to guide you through the procedure. The provider should have the skills to get you up and running, from brainstorming possibilities to selecting and customizing the correct equipment, conducting a professional installation, training employees, and providing maintenance and upgrades.

Cover Photo by Anh Phuong Nguyen on Unsplash

Tags: business tech, customer engagement, reduce cost, sales strategies

About the Author

Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.