Published on December 26th, 2021 | by Bibhuranjan


20+ apps to improve user engagement in eCommerce stores

There are an estimated 12 million to 24 million e-commerce sites in existence and more businesses are being launched every day. This means that the average e-commerce store will have to distinguish itself from competitors if it hopes to capture the market. A unique way your website can stand out from the crowd is by using apps that optimise user engagement. A product configurator can help you attract more customers to your site. Selecting the right app for your website isn’t as easy as it sounds so we’ve curated a list of must-have apps.

Here are 20+ apps to improve user engagement on e-commerce websites

1. Corner Ribbon

The corner ribbon is a simple yet effective app that helps merchants add a unique ribbon at the corner of posts or carts with a text message. The corner ribbon is a great way to reduce the time of consideration of customers by incentivising them to shop now.

2. WhatsApp – Contact Us

Having a WhatsApp contact Us button on your website may seem like a basic function but it is a must-have to improve user engagement. This app gives customers a one-stop button to get in contact with merchants on WhatsApp. It doesn’t matter if you go with Shopify or Squarespace WhatsApp, this nifty app makes it easier for your site visitors to get in touch with you through their mobile phones.

3. Exit Popup

Just like the name implies, Exit popup apps are activated when customers decide to leave your website without making a purchase. Exit popups are an ingenious way to encourage visitors to continue shopping or to request for emails that could be used to build email lists.

4. Click to Call

Underestimating the power of user engagement can lead to low sales and poor conversion rates. The click to call button provides a solution by giving customers a direct link to your work line without having to jump through hurdles. When you have an active click to call button it reassures customers that they can always reach you if need be.

5. Button Builder

The Button Builder gives you the power to create a special button that can be assigned to perform any task on your website. The sky’s the limit here and it can be a fun way to interact with customers thereby boosting engagement on your website.

6. Skype – Contact Us

Just like the WhatsApp Contact us button, this gives customers the ability to jump on a chat with you via Skype. Having a Skype Contact us option isn’t a must-have but it is a nice way to build customer trust with your brand.

7. FAQ

FAQ stands for frequently asked questions and this is one of the most effective ways to boost sales and user engagement. The FAQ displays important answers to questions your potential customers might have about your product or business.

8. Telegram – Contact Us

WhatsApp might be the most popular messaging app but you might also want to consider the telegram app. Telegram has seen a massive spike in its user base making it a vital tool in your quest to boost user engagement. Having the telegram option on your website gives your mobile customers an alternative to using WhatsApp.

9. Social Sales

Everyone loves getting great deals on their desired products and the social sales app is perfect for drawing in customers who want to take advantage of sales.

10. Tiktok Follow Us

If you’re not taking advantage of TikTok’s massive user base then you need to start now. The social media platform has over a billion customers making it perfect to increase brand awareness and user engagement.

11. Popup

Popups are a good way to draw the attention of your customers to certain products they might like. When executed correctly, popups are great conversion tools that can help you improve your website.

12. Facebook Follow us

When it comes to utilising social media for user engagement no platform does it better than Facebook. Asking customers to follow your page on Facebook allows you to create a community around your brand and website.

13. Message Bar

If you’re looking for a more direct approach to user engagement the message bar might be what you need. It is best used to inform customers about business updates, promotions, and special events.

14. WeChat – Contact Us

If your website services the Asian market you should consider adding a WeChat contact button on your website. Merchants looking to widen their reach should take advantage of the opportunity WeChat’s large user base presents.

15. Instagram Follow Us

The Instagram Follow Us app connects your website to millions of customers who use Instagram daily. Asking customers to follow your Instagram page allows you to create an insta community for your brand and website.

16. Email contact Us

Most people might think emails are old-fashioned but it provides a streamlined channel for communication between customers and merchants. Having a working email contact us app is essential for the modern e-commerce website.

17. Line Contact Us

Line messenger is an instant messaging app that e-commerce merchants can take advantage of to improve user engagement. Having a Line Contact Us app on your website presents another channel of communication for potential customers.

18. Weibo – Contact Us

Weibo is a microblogging platform that is one of the biggest social media platforms in China. Having a Weibo Contact Us app on your website is crucial to improving user engagement in the Asian market.

19. Viber – Contact Us

Merchants looking to add new channels of communication should consider adding a Viber Contact Us button to their website. Viber is a voice over IP (VoIP) software with over a billion customers and it works without requiring a mobile phone.

20. Contact Form

A contact form is a simple yet effective way merchants can engage with website visitors. Using this option customers can get in touch with merchants by filling a form with the appropriate information.

21. Information message

This is an app that displays important messages to customers when they visit your website. Messages displayed can be anything from a text promoting special offers or updates about your business.

Having the right combination of apps might just be what you need to improve user engagement on your website. Smartarget offers over 20 apps you can use to create the perfect e-commerce website.

Cover image by Freepik

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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