Blogging

Published on November 10th, 2021 | by Mila Jones

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Effective Ways to Drive Traffic to Your Blog in 2022

Owning a blog also comes with a responsibility–driving traffic to it. With 2022 round the corner, you need to brush up on your knowledge about the new techniques of driving traffic to your blog.

If you are a small business, you must regard your blog as a critical success factor in your online growth.

You might have registered a domain, paid for hosting and even used a popular content management system. After that comes the tricky part: attracting visitors to your site.

Driving Traffic to Your Site

There can be many sources of traffic for your site, such as:

  • Visitors are directly arriving at your site by typing your URL into their browser–called direct traffic.
  • After clicking on a link on a site, visitors arrive at your website. The link can be in the site’s content or a part of the directory. Such visits are called referral traffic.
  • Visitors arrive on your site by clicking on a paid advertisement, such as a search or display ad. Such visits are called paid traffic.
  • Email traffic: visitors are arriving at your site through a link in one of your emails.
  • Social traffic: visitors are arriving at your site through a link on your social media feeds.
  • Visitors search for a particular term or query in a search engine, and your content appears in search results. And they click on the result and reach your site. It is called organic traffic.

When your blog is new, you need to focus on targeting organic traffic. As such, visitors are looking for your content’s information, so they are more likely to engage with your content. So, you can generate more leads.

It will help if you actuate the following steps to build your organic blog traffic:

#1. Understand your Audience

In the starting point, try to understand the tastes and preferences of the target audience you are trying to reach.

You need to make efforts to understand their needs, concerns, issues, pain points, and interests. These will help you to create content that will attract them.

One of the best tricks to know the tastes and preferences of your target audience is to find out which online platforms they go to. The platforms could be social media groups, forums, message boards, webinars, and online events. When you know the platforms they visit, you can figure out their tastes and preferences. It will help you to structure your content accordingly.

You need to identify the most active communities and spend time monitoring and understanding the issues and interests they discuss. For example, you can monitor their most commonly asked questions, topics that seem to dominate the conversation and the challenges they are facing.

Once you become associated with the communities, you can start contributing to the discussions and observing the reactions and responses you get. You should be careful not to pitch them to buy your business offerings at this point. You only need to try to understand your audience so that you can respond to their needs.

Finally, document your findings. Write down their pain points, questions, and discussion topics in a word file or spreadsheet. You will need them for the next step.

#2. Conduct Keyword Research

Keywords play a key role in generating organic traffic. You can regard keywords as words, queries, or phrases that users type into search engines.

An impactful way of attracting traffic to your blog is to identify the most relevant keywords for your business and create content based on those keywords. And that is why keyword research is essential and is the starting point of how visitors find your site.

Also, you need to have access to a reliable source of keyword data to help you find the keywords that attract the highest monthly volume, to understand how difficult it can be to compete for the keywords. It will help you to conduct the process quickly and efficiently.

For example, let us say that you run a motor car driving training institute. When you research you target audience, you can learn that the most popular discussion topics among your target audience about learning how to drive.

Once you document the pain points, questions, and topics apart from other relevant terms or phrases related to your business, you can start to compile a keyword list using a keyword tool.

#3. Formulate Your Content Strategy

You should have a good number of relevant keywords to create your blog. Subsequently, determine how to create your content based on the keywords.

There is also a simple way to figure out the relevant content. You need to the keyword into a search engine and then review the top 10-15 results. You should examine the titles, angles, and structures of these results. It can give you a good idea of the kind of content users are looking for against the keyword.

#4. Structure Your Subtopics

It is a good idea to break overarching subjects into smaller subtopics. And it is a must if your blog is new.

In addition to helping you to target keywords more efficiently, it also allows you to build up an ongoing stream of topics to write about.

For example, if your subject is learning how to drive a motorcar, you could create a sequence of blog posts, such as safety tips while driving, driving tips for beginners, or what to do if you meet with an accident?

As you continue to publish more blogs, you can focus on other subjects within your niche. But, build those subtopics too.

#6. Publish and Promote your Posts

Create your blogs and promote them. Check whether traffic has rolled in. It will, however, not happen overnight. And that is why you need a reliable SEO agency to run effective digital marketing campaigns for you.

You should note that content does not rank on search engines quickly as algorithms need time to figure out the relevance and quality of content. The content also needs to acquire backlinks and satisfy other ranking factors and qualify for the ranking factors.

You should ensure that you publish your content in front of the right audience, at the right time, and in the right way.

Conclusion

If you are in the process of publishing your blog, actuate the tips shared in this article to drive traffic to it.

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About the Author

Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms. She loves not only to write about several topics but also loves to explore new ideas about Lifestyle, Travel blogs and many more.



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