Published on October 21st, 2021 | by Bibhuranjan


How Sports like Poker and Football Successfully Embraced Tech to Digitize Themselves to Find a New Audience

In recent years, a growing number of industries and sectors have been forced to adopt a digital approach in order to thrive and survive in today’s digital landscape. This is especially the case for the wide world of sports with a number of technological advancements impacting the ways in which audiences engage and interact with their favorite sports on a regular basis. If you are looking to find out how sports like poker and football have successfully embraced tech to digitize themselves to find a new audience, continue reading.

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By improving player safety and training

If you play sports on an amateur or professional level today, you will be familiar with how much you rely on sports equipment for safety and training purposes. In recent years, however, technology has made it possible for players to track their performance, monitor their improvements, and even alter their diet with record-breaking accuracy and precision. In addition, football coaches have also been known to rely on sports equipment, such as computer-based helmets and shin pads, to gain a better understanding of player injuries or ailments as they occur and as they heal. They can then tap into this information to adjust their training and take a number of precautions as necessary going forward.

Real world convenience online

As technology continues to infiltrate sports in more ways than ever before, it has provided greater convenience for players and fans alike. It has, for example, allowed players to not only view and engage with sports in more ways than ever before but also access tickets quickly and conveniently in ways that they wouldn’t have been able to previously. This is also one of the main reasons behind the stratospheric success of online sports betting platforms and casino sites such as GGPoker for example, in recent years. If you own a smartphone or smart device, on the other hand, you should also be able to keep up with the action of your favourite team, or player, whenever or wherever you may be. This has led to the online fan experience trumping that of the in-person fan experience in recent years.

By analysing key data

If you know anything about sports, you will know how important data can be when it comes to analysing player performance on a wider scale. This can also be collected to deliver personalised or targeted advertisements to viewers, analyse consumer behaviour and analytics, and even adjust team and player strategies going forward. If sports had continued ignoring the wide-reaching benefits of technology, this information would be simply unattainable. If you enjoy consuming football-related content, for example, you may also be familiar with the box-office blockbuster, Moneyball, which was released in 2011 and outlines the capabilities of technology within sports and, more specifically, the use of technology to form a competitive sports team through computational methods.

By capitalising on the advantages of social media

In the past decade alone, social media has revolutionised a wide range of industries and sectors on a global scale. This is especially true when it comes to sports. By following along with the action of their favourite teams or players at the touch of a button, viewers can be reassured that they are not missing out a second of the action whilst players can strengthen existing relationships with their fans.

If you are a sports fan, you have more than likely benefited from a number of emerging technological trends in recent years. It has allowed the industry to improve player safety and training, offer greater convenience, analyse key data, and capitalise on the advantages of social media.

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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