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Published on July 20th, 2021 | by Bibhuranjan


3 Ways to Get Your Connected Product to Market Faster

By 2023, we’ll have spent an estimated $157 billion on smart home products. From appliances and speakers to smoke detectors and doorbells, connected products are revolutionising the market – and that’s not including the billions of smart phones, computers, and tablets we buy, too.

Connected products are part of the Internet of Things (IoT), a global network of items that use technology to share and exchange data. The demand for these products is growing every year. But while this means the market presents a huge opportunity for businesses, it also means that competition is fierce.

Are you wondering how to bring your connected product to market faster? You’re in the right place. In this blog post, we’ll be sharing our top three tips and tricks to help you launch your product and start selling to consumers today.

  • Schedule OTA updates

The world of IoT can move quickly. Thanks to continuous developments, technology is changing all the time – and if you’re trying to bring a new connected product to market, this can be a daunting prospect. Nobody wants to launch a product only for it to become outdated in a few month’s time. The solution? Over-the-air (OTA) updates.

OTA updates are a wireless way of delivering fresh data to connected products. From initialising new smartphones to synching home appliances, these updates don’t just enable companies to protect the longevity of their products from afar – they also make it easier for them to bring products to market. This is because OTA updates can speed up the quality assurance (QA) process. Instead of having to catch and solve potential software vulnerabilities prior to launch, companies can now schedule wireless updates to tackle issues as and why they become apparent.

  • Do your research (and be prepared)

There are various pitfalls associated with bringing a new connected product to market. Compliance, security, infrastructure constraints – all of these factors (and more) can disrupt your strategy and create bumps in the road. No matter how familiar your business is with the process of launching new products, smart products pose a particular set of challenges, which means it’s crucial to do you research before you begin.

To tackle these challenges, you may need to consider outsourcing aspects of your product design or testing. Make sure you budget for this at the start of the process; some companies only realize they have a skills gap when they encounter fundamental problems, which can affect morale and derail their development timeline. By doing your research beforehand, you can avoid unforeseen issues and streamline your schedule.

  • Set benchmarks for success

According to recent research, 30% of large projects fail as a result of poorly defined goals. When launching a new connected product, your goal might seem straightforward – to bring your item to market. But unless your team agrees when and under what circumstances to launch your product, you could encounter problems.

During the product design phase, make sure you set defined benchmarks for success. When your product has met these benchmarks, you can bring it to market and address any further requirements using OTA updates. This will help to keep your project on track and make sure your team is on the same page when it comes to the final launch.

Cover Photo by Sebastian Scholz (Nuki) on Unsplash

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Editorial Officer, I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.

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