Published on May 14th, 2021 | by Sunit Nandi0
5 things you should know before using memes on social media
Memes can work well for brands that can use them properly. Any brand that cannot properly use them will look foolish and tamper with its own image in the process. Meme marketing has seen a massive rise in the last few years, and several brands around the world are trying their best to go on with the trend. Memes have proved to be effective for expanding your reach and increasing your engagement over time.
So, whether you are new to memes or looking forward to creating some more, you should be very careful when using them. The simple form and exquisite humor of the memes make them unique and should be capable enough to cultivate your benefits from it. Check out this blog, where we have discussed how to create memes along with some important tips to remember.
Why Are Memes So Popular?
Before we share the things you should know before using a meme, let’s find out why they are so popular. Check out these points –
1. They Are Funny
Memes are funny and humorous. Memes are one of the most useful mediums of communication nowadays due to their simple and funny nature. People of all ages love to have a nice laugh at some point in their daily routine. Hence, you can use memes to deliver them some fun while promoting your brand.
2. Can be Shared Easily
Memes are easily shareable. Let’s be honest about it. Whenever we are surfing through social media, we come across at least one or two memes for sure on a regular basis, right? Why is this so? This is because so many people share memes on their profiles. People love sharing content that they find funny and relatable with others.
3. They Are Relevant
Relevancy is another big aspect that makes memes so popular in today’s time. Nowadays, people are interested in checking out things that they can relate to. Memes are one such element. Most of the brands create memes that people can relate to, which is why they love to engage with them.
Last but not least, memes are very cost-effective. Whether you own a big or tiny business, saving costs is one of the core tasks that most companies try to accomplish. Memes are one of the cheapest forms of marketing that they can adapt to and still get a high ROI. Yes! That’s true because you don’t need anything else apart from a creative mind and a meme generator.
These are some of the top reasons why we believe that memes work so well in the world of marketing and will continue to grow with time. Now, let’s check out the crucial things you should remember when creating memes.
Top Things To Know When Making Memes
If you want to grow your audience, improve your post engagements and attract more people to your brand, memes are the solution. Before you sit down to create memes for your brand, do check out these top five things now –
1. Know Your Audience
First things first, always remember that your meme will only work if your audience finds it funny and humorous. Just posting a random meme on your page will not deliver the results you were looking for. You should always create memes that your audience can find relevant. It should click with their minds. You can do so by researching who your followers are & what are the things that they care the most about.
Brand personality gives a great insight into the kind of people who are following you on social media. For instance, if you are a brand that is mainly dependent on the millennials, then memes can be a good option. But if you are more in the classic and luxury side of the business, they won’t be able to fetch the results you wanted.
2. Use an Appropriate Tone
You should check if your memes have the right tone or not. The overall success of a brand heavily depends on the kind of voice and tone they are using while they address and interact with their audience. The same thing applies to memes. Just like memes can be very funny & give your audience a wonderful laugh, if you miss the appropriate tone, they will be very upset with the brand.
A brand’s voice and tone matter since they provide consistency for the personality of your brand. It reflects who you indeed are. If you’re wrong about the tone you’re using when making memes, it will be a huge flop.
3. Taste for Using Humor
Many people think it is pretty simple to make a meme. Yes! It is really simple to make a meme but creating one with the best sense of humor is why you are going to steal the show. If your memes don’t have the proper sense of humor, your audience won’t be impressed by any means. Being funny is one of the best ways to connect emotionally with people.
You should not make fun of your customers, or even poking at other brands can work against you. So, you need to have the right taste of humor to make sure that your audience is going to love the memes you make.
4. Incorporate Your Brand
Some brands don’t only make memes, but they embed themselves into it. This can work effectively to give you the center stage & help you achieve your targets. Many brands make memes, but not every one of them can capitalize on the opportunities all the time. Having a meme that has your brand in it has every chance of going viral. So you need to be right about that.
5. Have Patience and Dedication
The use of memes won’t deliver you the results immediately in a day or two. It takes time to discover that you are creating memes that are funny and shareable with others. That is why you need to have the right level of patience and dedication for making the right memes consistently.
The Bottom Line
So, these are the five things to know before you start using memes on different social media. Keep them in mind when you decide to create memes and win over your audience in no time!