Mobile devices

Published on February 11th, 2017 | by Diogo Costa


VR Shopping is a Reality With Avenue Planet

Imagine being able to, with the help of Virtual Reality (VR), go shopping anywhere in the world, without actually leaving where you are right now. It would be amazing, giving us a lot of opportunities to shop in and visit the most amazing places in the entire world.

We are not exactly there yet, but we are getting close – even more now, with the recent launch of Avenue Planet. This is an experience hub for VR platforms (and Mixed Reality in the future), working to allow users to go through 12 of the most important avenues in the planet and access new experiences there, including shopping.

Avenue Planet launched its platform recently on an event in Miami, where they debuted their first Virtual Avenue, Lincoln Road, as the co-founder and President, Bruno Costa Carvalho, explains:

“It gives us great pleasure to be launching Avenue Planet and the first Virtual Avenue, Miami’s very own Lincoln Road. Users are going to be able to live experiences, interact with brands and consume the best content ever from the comfort of their own homes.”

Their rendition of Lincoln Road is fully immersive, in which they established partnerships with stores such as Books & Books, Avant Gallery, and 24 Kilates. These stores will offer experimental versions of them in the platform, allowing users to make purchases directly from the VR experience.


Sanjay Daswani, Co-Founder and CEO of Avenue Planet, believes this platform can be game changing:

“Our VR content hub is going to change the world of entertainment. For the first time, users will be able to discover, browse and consume on impulse in the same way we do in the real world. Furthermore, having created the first true VR payment system to enable V-Commerce, users can transact on the platform creating a simple and intuitive user experience. Welcome to the digital revolution.”

Avenue Planet is currently available on Android devices and the Oculus Platform for Samsung Gear VR. Android users just need to download the app from the Play Store and use any compatible VR headset to access the experience, while Oculus users need to request an invite for the Oculus version. Google Daydream, Oculus Rift and other VR platforms are in the works.

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