Published on March 2nd, 2021 | by Sumit Bhowal0
Things to Keep in Mind When Converting Customers as an E-Commerce Store
One of the biggest challenges facing a new e-commerce store is eventually getting customers to buy a product or service. There’s a lot that goes into getting customers to put in their credit card information, and you need to have a strategy when it comes to getting them to finally push that button to confirm their order. You can have the best SEO, content, and marketing strategies in the world, but if your users don’t convert, you’re running into problems.
Here are some tips to help you convert those customers who might be on the fence about purchasing a product or service from your e-commerce store.
After you have your website set up, you’re going to want to provide resources to educate your customers, especially if you are selling items that are fairly niche. This might be in the form of blog posts or FAQ pages, but you should have a way for customers to learn about your product and to see if it can solve their problems. You might also want to include testimonials from those who have used your product in the past and loved it.
Test your design
Your design can be a big factor in whether or not someone will choose to buy your product. If your user has a difficult time navigating your website and feels confused about where they need to go in order to checkout, then you’re likely going to have a number of people drop off. This is where methods such as headless commerce can come in handy, since it allows you to make changes to your site without having to use staging or take it down.
Consider customer support
Your customers might need some reassurance that your product is going to solve their issue, and having someone they can contact either through email, phone, or chat can make a huge difference. You want to have some way that your customers can reach you, even if you aren’t available at all times to answer their questions. Having this extra support can be the thing that gets you customer to commit to buying your product, and it can be necessary to have if your product is a bit more complex.
Monitor your ads
Ads might be needed when you are selling items through an e-commerce site, and they can be extremely helpful for gaining new leads. However, it can be easy to put an ad up and find that it is not converting in the same way you expected, and that you are getting a lot of traffic but no conversions. If this is the case, you will want to see who you are targeting and whether your ads need some adjustments.
Converting those who visit your site to paying customers can be the most difficult part of running an e-commerce store. After you have taken a deep audit of your site, you can get a better idea of how to position yourself for those sales.