Business

Published on February 8th, 2021 | by Arishekar N

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Selling Hacks to Crush your Competition on Amazon

Amazon is an incredibly competitive marketplace. While you shouldn’t play dirty, it is important to stay competitive. Your bottom line matters and that usually means maximizing your sales – usually at the cost of the competition.

So, how do you get a competitive edge? Let’s take a look at some of the best ways.

Target competitor brands with Amazon PPC

If you are competing against an established brand on Amazon, sponsored ads can be one of the most potent tools in your arsenal. You can leverage their brand name and high-converting keywords by creating PPC campaigns and targeting those search terms. It is as simple as that. Now, whenever a customer searches for your competitor’s product, your ads have a shot at reaching a new customer.

In a nutshell, you can piggyback on their success to boost your sales and visibility.

If you are the bigger brand, then you should bid on your brand name! Your competitors are probably reading this and they will bid on your brand. Your goal is to make it unprofitable for them in the long run. By bidding on your brand, you are ensuring that your loyal customers aren’t poached, you are also making it less viable for your competition.

Outpace them with competitor analysis

Keep your friends close and keep your enemies closer. Make sure you study the competition – their products, keywords, listings, and PPC strategies. Dissect their business strategies with granular data and insights available on tools like SellerApp.

With real-time data on your competition, you can exploit gaps in their keyword pool, or even identify some new keywords for yourself. You can also keep track of minute details like pricing changes to allow quick and effective responses.

Want to know how many products your competitor is selling? Instantly calculate the sales volume of any product effortlessly with the free SellerApp Amazon Sales Estimator!

Product listing optimization

Perfect your product listings – from the title to the product description or A+ content. PPC ads alone won’t generate sales. Even after a customer clicks on a listing, they need to be swayed by the sales pitch. Your listing is all the more important when you are running PPC ads. When you are paying for every click, your conversion rate has to be great.

A product listing should engage the customer and convince them that your product is one that they are looking for. Explain how it will solve the exact problem they need to solve. This means you need to understand your target customer. Do some market research and find out who buys your product.

After you’ve completed market research, you need to take some kickass product photographs and write an engaging sales copy (product title, description, and bullet points). Hire experts and outsource this bit if you need to!

Social media marketing

Leverage social media and influencer marketing to build brand value and get some loyal customers. The information loop in social media platforms is a great way to maintain brand loyalty and promote new products in your catalog. Instagram is the most popular platform for product promotion, but spaces like Twitter and Facebook are just as effective depending on your target audience.

Influencer marketing on the other hand is a great way to reach a new audience. Now, this usually doesn’t come free, but if the individual has a large following, then it is worth an investment. Word of caution – make sure you contact influencers that are relevant to your niche.

Alternatively, you can start a blog and sign up for the Amazon affiliates program. If you do well and drive a lot of traffic, you can get paid as an affiliate and you can boost your Amazon sales. It is a win-win situation. However, this is difficult if you are selling generic products. I recommend using this tactic if you are selling within a small and specialized niche.

Understand and leverage your advertising options

Amazon has multiple advertising solutions, so it important that you identify the ones that fit your business needs. For instance, sponsored brand ads offer a unique advertising outcome to private labels looking to grow – more than just visibility and sales. Sponsored products are available to most sellers and are great for boosting visibility and sales. Plus, it allows for product targeting.

So, what are your options? There is a lot to list, so I recommend reading this comprehensive guide on the different types of Amazon advertising options.

Final thoughts

There are plenty of factors that define your success on Amazon. From operations, marketing, and sales, the biggest Amazon sellers run a tight and complex ship. You need data and management tools all along the way. SellerApp does just that. With cutting edge data analytics and forecasting tools, SellerApp helps you at every point of your seller journey.

You don’t need to take my word for it. Try the seven-day free trial and put it to the test!

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About the Author

Arishekar N, the Head of Marketing at SellerApp, specializes in digital marketing, in addition to website keyword optimization for search engines. His areas of expertise include enhancing the organic ranking of webpages on search engines with innovative SEO strategies and online promotions.



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