Published on February 26th, 2021 | by Sumit Bhowal0
5 Strategies You Must Use to Market Your Kratom Business
From a business perspective, Kratom and cannabis have similar restrictions when marketing them. This is the reason why marketing Kratom successfully can be challenging for most businesses. The FDA’s recent actions led to several adverse effects that hinder Kratom transactions throughout the US. Depending on who you ask, some say Kratom is an opioid, and others consider it a holistic therapeutic herb that offers a wide range of benefits based on what you want to accomplish with it.
The divided opinion on Kratom and the combined effects of strict regulations are why businesses require carefully selected strategies to reach prospective customers and market their Kratom products. So before you establish your Kratom business, it’s necessary to go through the following five marketing strategies customized for Kratom products online. If you’re ready to take your Kratom business to the next level, let’s begin.
Like every other industry, competition in the Kratom market is fierce. And it doesn’t matter if your business sells the best Kratom grown in the fertile valley soils of Indonesia; it’s challenging to beat competitors without an excellent website. Thus, the first strategy for marketing your business must help distinguish it from all others on the internet. The idea is to catch as many eyes as possible and attract quality traffic. And this begins with the business website.
You’ll use a collection of tools and techniques to boost the performance of the website. The essential aspect of this process is making the website mobile-friendly. Today, most web users access the internet through their smartphones, especially in the developed world. Thus, your website must have an appealing design, load quickly, and be easy to navigate.
The number of small businesses in the US continues to rise every year, and most of these SMEs have websites. Giving your business a winning chance means putting some effort into search engine optimization. In other words, after making your website appealing to human traffic, you only need to ensure that search engines find “where to buy kratom” relevant enough to include it in their search results.
This way, when people search for Kratom products, your business and its products are among some of the first results they’ll see, if not the first. And this can be achieved through a holistic SEO strategy. Some basic SEO principles you want to include in this strategy include:
- Research and use relevant keywords for your website.
- Create different content such as blogs, images, and videos relevant to your target audience
- Incorporate both short and long-tail keywords
- Apply local keywords if relevant to your business
- Use external and internal links.
- Embed all your media with metadata
- Source backlinks from authoritative websites
Social Media Marketing
Research of the present American society shows that more than 70% of people in the US have at least one social media account. This presents an excellent opportunity to find potential customers when they’re having conversations about your products. Social media platforms like Twitter and Instagram are essential for building a following and cultivating relationships with your target audiences.
The best part, you don’t have to spend a fortune to get started. You can use this process and specific techniques that allow you to grow and market your business organically. Just remember to always operate within the rules and regulations of each platform.
Another excellent method of marketing your Kratom businesses is through email marketing. This is one of the most effective strategies any company can use for digital marketing today because it targets people interested in your products. You can start with an email list and increase its value by adding subscribers.
Usually, you want to present your email list members with special offers and discounts that get to become loyal customers. This strategy involves sales landing pages and funnels to collect emails and other relevant information from prospective customers. Ultimately, your email will lead subscribers back to your company for repeat business.
Ethical Manufacturing Practices
Despite the challenges, maintaining the best possible manufacturing practices is essential for success in the Kratom market. Ideally, your business needs to have a lot/batch number on all products; it makes no difference if you only supply or procure products from a third-party. There’s the risk of salmonella infestation that might contaminate large amounts of products.
Hence, having the most hygienic and modern manufacturing practices will prevent such incidents and ensure that you can contain them. Secondly, products should have appropriate expiration dates. Marketing should start right from the manufacturing line, including the packaging, and ensure all products have the right lot numbers. Businesses need to ensure that lot numbers include relevant information like labeling and manufacturing date too.
Many consider Kratom to be the next big thing that could remedy addiction, physical pain, and sleep disorders, among several others. Those who prefer to use alternatives to pharmaceutical drugs to treat minor conditions show high demand and expanding market for this herb.
The only challenge lies in navigating the complex world of restrictions and legally reaching buyers waiting to get their hands on your product. Lastly, Kratom businesses will have to back any claims with scientific facts and use the latest digital marketing trends to ensure they reach, attract, and convert prospects into loyal customers.