Business

Published on November 11th, 2020 | by Sumit Bhowal

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How do I find a good domain name for my business?

Some people make a terrible mistake by choosing domain anyhow, forgetting that changing it later might have adverse effects on the ranking and brand. Moreover, customers prefer to visit domains that look originals and doesn’t rebrand from time to time. Therefore, it is crucial that you choose the best domain that reflects all your business needs once, and stick to that while you are building and promoting the brand.

If you aren’t ready to set up a website but have a working business plan that will culminate in an online venture in future, reserving a domain with OVHcloud sounds like a good plan. Moreover, there are multiple domain names to reflect your business’ image, with various extensions including but not limited to .co.uk, .me.uk, .com, .ltd, .org, and .ovh.

So, how do you find a good domain for your business? Here are some healthy tips to start you off:

1. Keep the domain name short

The main reason why you’re starting a domain is so that the business can identify with its brand. Therefore, you might consider going with a shorter domain, which clients can remember easily without having to jot it down. While keywords are important, your visitors and other websites that will reference to yours are more important as they directly contribute to rankings. Moreover, a longer domain name may even confuse the most loyal customers and a typo will not only cost you traffic but Google ranking too.

2. Unique and brand-able

The last thing that you want is your site going down simply because of infringing a company’s trademark. Make sure you do extensive research before assigning a trademark to your domain. Better still, you can leverage reputable domain service providers who can advise you accordingly on available domain names. In matters branding, you must be creative to come up with something catchy that easily sticks on people’s minds.

3. Leverage domain name generators

Unfortunately, not everyone is blessed to be as creative as Mark Zuckerberg or Elon Musk. Moreover, there are more than 300 million registered domains on the internet, which can be nigh impossible to sieve through, supposing you’re researching on a single name. Consider using domain name generators for creative suggestions. In most cases, all that you need to do is enter the name of your business and any other relevant detail, and the generator comes up with tens of names to choose from.

4. Avoid hyphens and numbers

Your business domain shouldn’t only be easy to remember but also smooth and punchy so that visitors can pronounce and explain it with ease. We live in a digital era where we depend on our returning customers to advertise the business for us indirectly, through reviews and personal recommendations. Therefore, insisting on hyphens or numbers as part of the name makes it hard to remember or even pronounce.

5. Use the right extension

In as much as a service provider may offer tens of extensions to choose from, be assured that “.com” is still the best, especially if you want something that visitors will easily identify with. Moreover, weird extensions makes your business look unprofessional.

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About the Author

Sumit Bhowal

An Internet addict and a MASTAN , Also a lazy Freelancer . I don't try to reinvent the wheel I just like to soak things in Steroid's :p Thanks (y)



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