Published on October 12th, 2020 | by Sumit Bhowal0
Not just SEO but whole Digital Marketing is vital for your brand success
When someone talks about a brand’s success, you will often hear them talk about SEO; however, what you should know is that as much as SEO is necessary for any brand’s success, the whole digital marketing is equally important.
As a business owner, even if you identify your customer base, you will also find out that these target audiences are spread across multiple online channels. This is the very reason why digital marketing is so important, says Lior Abramovich of Backed Homes, as it helps you to connect your brand with the market effectively. Digital marketing makes it easier for you to reach your target audience scattered in different channels adequately without wasting any time.
What is the role of digital marketing in building a brand’s awareness?
Branding is an age-old concept. Ever since production began, branding came into existence. You will see that products come in labels, bearing certain seals, and in different packaging. All this together is called branding. As we evolved, the process for branding evolved with time also. In fact, it has become rather complicated. Suddenly, branding involved the website interface, the design aesthetic, the communication material, and so on. Branding became more than a seal and a stamp.
With the augmentation of digital marketing, it soon became the center stage, dramatically affecting how branding should be executed. It is only through digital marketing; companies of today get to communicate about their brands effortlessly. Digital marketing helps the company showcase their brands properly.
Whether you want to go for a curated Instagram feed, or you want to make viral content, digital marketing is the main tool of communication today.
Here’s how digital marketing helps you to communicate better
Content Marketing: Your company will have a message to put across; for this, you will need an enticing content marketing strategy that will reinforce your brand’s objective clearly. To enhance your marketing efforts, along with search optimized content, you need to ensure that your content features links to other pages, videos, and great visuals. The content that you will upload has to be well-written so that your customers keep coming back for more.
PPC vs. Organic SEO: Here’s something that will interest you. Do you that more than 80% of people like to go for organic listings rather than paid search results? Having said that, 64.5% of people who click on paid promotions or Google Ads do so because they want to buy something. This is why both PPC and Organic SEO are essential. PPC helps you let everyone know about your brand’s existence, and organic traffic will help you in the longer run.
Social Media: Most of your customers are already using some form of social media platform. You need to identify at least three or four social media platforms where you know your target audience hangs out the most. You don’t need to be there on every social media platform, but the ones that your target audience uses the most don’t ignore them.
Video Marketing: Videos are always engaging, and there is a particular audience who likes videos more than anything else. Videos can help you send across the message regarding your brand easily. You can create attractive videos of how-to-tutorials, details about your products and services, and more. Videos can be a great tool to talk about your brand and business efficiently.
Local SEO: Never overlook the power of local SEO. Most of your local audiences who search for your products and services use near me along with the main keyword. It is predicted that local searches are going to increase very soon.
Digital marketing helps you to do sales pitches, advertise, and effectively talk about your brand. Digital marketing can assist a company break through the ocean pool of competitors and get a chance to communicate with their audience in a much better way.