Published on July 17th, 2020 | by Sumit Bhowal0
Could the Vaping Market See a Boom Post COVID-19 Pandemic?
The COVID-19 pandemic is still very much a reality, although the situation is better now in many countries worldwide than it was several months ago.
Almost every business took a hit once the novel coronavirus started spreading, as most of them shuttered (temporarily or permanently) to prevent the further spread of the virus. Businesses in the vaping industry weren’t an exception.
However, like many other businesses, they managed to keep operating through online channels and innovative delivery solutions. Now, experts believe the vaping market could see a boom this summer, even if the second wave of the virus strikes. Let’s see why.
The Vaping Market Was Doing Well in the Peak of the Pandemic
Many vape businesses saw their sales increase during the pandemic, with people buying vape pens, pre-rolls, concentrates, and other products they’ve already used.
Several cannabis vape firms based in Denver, San Diego, and Seattle have confirmed that their vape sales were up during the pandemic.
They reported that their sales were going up steadily after the 2019 vape health scare. The crisis compelled the industry to focus on safety, as consumers demanded products safe for human consumption.
So, all the brands that listened have nearly or completely recovered from the crisis. As they kept providing safer vaping products, consumers kept buying them, and the pandemic wasn’t enough to deter people from doing so.
Perhaps the most important reason for a boost in vape sales was the need for more sanitary options, especially when it comes to cannabis.
Lots of people put away their shared joints, for obvious health concerns, and turned to vape pens and other vaping devices. Not only are they cleaner solutions and significantly less harsh on the lungs and throat, but they’re also long-lasting.
For instance, go smoke free is a leader in the vape juice industry that every vape brand can get inspiration from. The company uses ingredients of the highest quality for all their FDA-approved vape juices, each of which is rigorously tested to ensure safety and client satisfaction.
There’s a Growing Need to Reduce Stress, Anxiety, and Depression
Apart from looking for cleaner alternatives to smoking, many people are also looking to reduce stress. The pandemic has been quite a stressful time, with a lot of people dealing with depression and anxiety – some even for the first time.
Vaping is an excellent way to reduce stress and symptoms of anxiety and depression. That’s a huge reason why the vaping market might start booming this summer.
First of all, vaping in itself is relaxing. For those who vape with nicotine, vaping can be especially calming.
A lot of people vape cannabis too, although most prefer CBD, one of its cannabinoids. According to numerous scientific studies on CBD, CBD oil can have many health benefits. Some of them include reducing stress, pain, depression, and anxiety, lowering high blood pressure, and alleviating cancer-related symptoms.
There are many other dried herbs people can vape for a health boost, which is what everyone needs in this unprecedented time.
Whatever is someone’s reason for vaping, it’s clear that they’ll continue enjoying it even while the pandemic is raging – perhaps even more.
What Can Companies Do to Meet the Anticipated Boom?
The most crucial thing every company in the vaping industry can do to meet the anticipated sales increase is to provide consumers with real value.
People want safe and healthy products, and plenty of them would also like to purchase them at competitive prices. However, most of them are willing to pay more for high quality and value.
So, brands with a clear focus on safety and value will certainly witness a sales boost if the forecast of a market boom turns out to be true. Those who don’t, are likely to experience some struggling, especially if they don’t meet the safety regulations imposed by the FDA.
How Can Brands Ensure the Safety of Their Vaping Products?
All the brands in the vaping sector should always use pure and organic ingredients for vape juices. They should also use clean, high-quality, medical-grade components for vaping devices and all their features.
Transparency is the ultimate key for better sales, so the labeling must be accurate, showing exactly what a vape juice bottle contains.
Having an independent, third-party lab regularly test all products for purity and quality is necessary. It’s the key to removing illicit products from the market and providing consumers with products safe for human consumption.
If you follow in their footsteps, you’re likely to see a boost in sales, regardless of the COVID-19 pandemic.
Have your sales performed well during the pandemic? What have you done to ensure the safety of your products? Are you ready for the anticipated vaping market boom? Join the discussion in the comments below!