Published on May 28th, 2020 | by Sumit Bhowal0
5 Simple Tips in Boosting Your Local Roofing SEO
Seeing competitors at the top of the search engine results makes you wonder: how did they get to the top spot? A short answer for this is roofing SEO. While many factors contribute to search engine results, local roofing SEO is one of the most important—especially when you’re marketing the business in an area with lots of competition.
Local roofing SEO is a form of advertising that companies use to market their roofing services to local clients. Consider it is like an improved edition of your contacts list. To better maximize the advantages of roofing SEO to your business, here are five simple tips you can apply:
Use location keywords
Using location-specific keywords is crucial in your website and social media content when you want to rise to the top of the search engine results. There are several SEO tools you can use for your keyword research, like Google Keyword Planner. You can start by creating a list of your own and then dig into local roofing keywords you got from your research.
One way you can do to get that list of appropriate keywords for your business is to put your shoes in your customers. If you are a homeowner and need roofing services, what terms will you search for to find the expert you’re looking for? Once you have created a list of words and phrases, pair them with terms and locations a potential customer might use to search for that service. This way, you can draw high-quality leads that are searching for your services in your area.
Incorporate location keywords to page titles and metadata
Adding location-specific keywords on your page titles and metadata is a good way of better ranking your website in the search results. This way, potential customers will easily find your business and click on your site.
Effectively use keywords throughout your website and contents
After you have prepared your list of local roofing SEO keywords, implement them into your company’s website and your social network contents. Once a potential lead search for those terms, your roofing business will have a higher chance of becoming visible in the top listing. You can add the terms on the header or use them in your web content.
Consistent use of the name, address, and telephone number
Your company’s name, address, and contact number can play a vital role in your local roofing SEO efforts. It is ideal to add the address and contact of your main office as well as your branches to the footer of your website. Adding your address to the footer and being consistent in other parts is crucial to ensuring Google recognizes that you are from a specific location.
Build a Google My Business account
If you don’t have a Google My Business account yet, now is the time to create one to better stand out in the search results. Setting up an account is a simple process that can help the business in more than just SEO efforts. This way, your customers will be able to check at your company. Furthermore, it also makes the site more accessible on Google services, such as Search and Map.
As important as the roof of your house, your roofing SEO technique will play a vital role in your company’s success. Make your website easier for potentials clients to find through local SEO services that will surely meet your needs as a business owner. Each dollar you spent will undoubtedly result in amazing results and successful return of investment.