Published on February 17th, 2020 | by Robert Jackson


How to Use Automation to Grow Your Business

Evolving technology provides advanced tools for modern enterprises to meet problems or challenges effectively. All such tools are developed to bring automation in various daily processes and ensure the growth of your business. Automation software is one of the useful tools that lead your business to grow.

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Automation software can bring automation, streamline processes, and simplify complexities irrespective of industry sectors and size of your enterprise. It is fair to mention that automation is the need of the hour, and worldwide, entrepreneurs tend to embrace it. Here are five effective ways to make the most of automation and grow your business.

Strengthening social media presence

We live in a social media-driven age. Be it increasing brand awareness or promoting your business online, social media platforms can play a vital role in every marketing activity. The reason is simple. Social media can enable you to connect with customers anytime and anywhere. You can spread the word about your products and company activities with ease through social media platforms.

The marketing team can use automation to schedule posts on social media. In a way, they can get rid of managing social media posting activities manually. A parsing tool can be used to monitor mentions, products, and necessary keywords. It helps you expand the reach of your brand worldwide using social media. In a way, you can strengthen your company’s online presence and increase the visibility of your brands.

Automation not only enables your team to schedule posts but also assists the team to set up auto-responses to engage your audience. It facilitates the marketing team to spend their saved time in finding the right tags and communities. In a way, automation can help your company strengthen presence on social media.

Automation in sentiment analysis

Positive reviews and brand advocacy matter the most to ensure business growth. Mouth publicity can help you expand the reach of business and increase your customer base in the most powerful way.

Live chat and email are the most popular contact channels to communicate with customers. You can use such tools to make the customer journey smooth and improve their experiences. When customers are happy, they will willingly talk about your products and companies with their friends and relatives.

Here, automated sentiment analysis comes into the picture. It supports communication with customers, and you can get alerts that indicate the happiness of your customers. Ultimately you can have a loyal customer base that can grow your business. Automation can convert customer service interactions into positive sentiment. You can also ask your customers for a review or send them personalized offers. All these steps can be translated into customer loyalty.

Focused approach

Two essential factors for ensuring growth are hard work and focused approach. Though your employees are hard-working, at times, routine and monotonous tasks can draw their attention and eat away their time. In other words, you need to allocate high-value or productive tasks to the resources and the rest of the tasks should be left for automated software.

Automation software can be best used to automate repetitive processes. When such processes are automated, the team’s focus does not waste on trivial tasks. You can make your employees free for spending their time innovating and communicating to accomplish productive tasks. More focus on productive tasks can grow your business.

Robotic Process Automation (RPA) software or chatbots remain handy to bring automation in daily tasks that require less attention. For example, chatbots can collect the visitor or prospective customer’s details on a 24/7 basis. What’s more, RPA software can assist your customers to record their queries or complaints and customers find this way very interesting and interactive. You just need not hire dedicated customer support executives.

Competitor tracking

It is always beneficial to know what your competitors are doing. It will make sure that you simply do not miss any growth opportunities. By analyzing your competitors’ activities, you can define strategies that can work best for your business. Also, you can learn from the mistakes of your competitors and stay away from them.

Thanks to advancing technology, various tools are available to track all the activities of your competitor. You can use automation for supporting your marketing team’s efforts. For example, a tool can be used to watch the competitor’s web pages and find mentions online. Customized automation software can also alert you as and when potential opportunities arise like changed prices or a negative review for the customer’s services.

Your team can make the most of the opportunities after getting this automated alert. In the absence of automated tools, your business may miss the opportunities. You can get actionable insights to make informed decisions or change your ad campaign to include other necessary elements. In a way, competitor tracking can help you build a strategy to ensure the growth of your business.

Seamless system integration

Efficiency and user-friendliness are other key objectives your company should achieve to ensure growth. System integration can be a common obstacle to efficiency and automation can assist you to get rid of the lack of system integration. Automation can support your business to grow by facilitating system integration.

Talking about business growth, you need to integrate all necessary tools and features to facilitate your customers. For example, you can consider offering them a mobile wallet for speedy and secure digital payment. It is better to remember that when all the growth tools are not available or do not work in sync, then your efforts for growth can be distracted.

Automation software can also work seamlessly with different APIs and your existing IoT network. In a way, the software can act as a bridging tool between your team and customers. Your employees can get easy access to all necessary information as and when necessary. Altogether, your business can go ahead in the path of growth.

Wrapping Up

These five ways can help your company get the benefits of automation and improve customer services. As a result, your company will get more customers and ultimately, your business will grow. All you need to find a reliable software development partner.

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About the Author

Robert Jackson is a content cum digital marketer at Solution Analyst, a leading mobile app development company. He is an avid reader and likes to remain updated for technological advancements in the domains of web, mobility, IoT, and emerging technologies. His articles are informative and interesting at the same time as he expresses insightful thoughts clearly.

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