Published on January 16th, 2020 | by Sunit Nandi


Which Social Media Platform Is Best for Your Business?

If your business isn’t on social media by now, you’re missing out. Consumers are always on their devices and use a variety of platforms to find what they’re looking for. Plus, social media is a great way to form more personal relationships with your customers.

So, how do you go about finding the right platforms for your business? In this article, we provide practical advice and discuss platforms that all kinds of businesses find success with.

Don’t Spread Yourself Too Thin

When it comes to choosing platforms only take on what you can handle.

While it may not sound like it, social media is a lot of work. You have to come up with engaging content. You also have to research what your audience is interested in and interact with them.

Doing this for multiple accounts is very time-consuming. Having a couple of well-run accounts is much better than not fully optimizing multiple accounts. Plus, if a customer sees that you neglect some of your accounts, they may not take your brand seriously.

Create Platform-Appropriate Content

Now that you’ve chosen a couple of platforms, avoid cross-posting. Cross-posting is when you publish the exact same content across different channels.

While this method may save time, creating platform-appropriate content is the way to go. This will allow you to fully optimize your pages and create the best user experience.

If customers follow you on different accounts, they don’t want to see the same post twice. Plus, they expect a certain experience when on a specific platform. On Instagram, for instance, they would probably rather see aesthetically pleasing pictures rather than infographics.

Create Consistency

While you should be creating unique content across your channels, don’t forget about consistency.

Icreon, a service that focuses on creating a competitive edge for companies, emphasizes the importance of a unified brand. Through its omnichannel experiences service, Icreon contextualizes a business’ platforms (like its social media accounts). This consistency allows customers to become familiar with and trust your brand.

The Best Platform for Your Business

It’s up to you to research the best option for your company. You should consider factors like where your primary audience is already at, what platforms are relevant to your company, etc.

That being said, here are some of the most common platforms and how businesses commonly work them.


Some entrepreneurs stray away from Facebook. Why? They think it’s no longer relevant.

This couldn’t be further from the truth. Facebook is a great way to connect with any audience. In 2020, it is still the largest and most used social media site in the world.

Plus, it has easy-to-use paid advertising. Thanks to its hyper-focused demographics, you can use Facebook Ads to reach exactly who you want to reach.


Perhaps the next biggest platform, Instagram is another great choice for your company. Because Facebook owns it, Instagram has a similar advertising program.

Instagram is different in that its algorithms give you a better chance to grow organically. When your content is engaging, the app is more likely to push it on relevant consumers. This helps your brand grow without you even having to use ads.


Looking to get away from the Facebook monopoly? Try YouTube!

The Google-owned company is a great way to share informative videos and create a following. You can also take advantage of Google Ads to show your videos to more people.


You probably haven’t thought about using Pinterest to market your company. Hear us out!

People go to Pinterest when they need ideas or inspiration. When they get these things from your company, they come to depend on you and become interested in what you have to offer.

Final Thoughts

Every business is unique, meaning each will benefit from different social media platforms and strategies. With these tips, you will be your company’s social media expert in no time!

About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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