Published on December 3rd, 2019 | by Bibhuranjan0
How to use Instagram for a real estate business
In this digitized era, to compete in the ever-changing and demanding market of real-estate, promotions over the leading social media platforms like Instagram always helps.
Instagram is one of the most popular social networks in the world, with over 50 million users in the U.S A. Itself. And what about getting a profile that allows you to get up to 80K FREE Instagram followers?
For this, the realtor needs to understand how this platform works and what is the best way to turn it into a tool to capture business opportunities. Check out this post to know more!
Understanding the Potential of Instagram
According to the Social Media Trends 2018, a survey was conducted by Rock Content, where Instagram was announced as the most favorite social network of 47.1% of respondents.
Also, it is important to remember that Instagram is designed to be used over mobile devices. A study published by ComScore (2018) revealed that Americans access the internet primarily through this device (73%).
So, you can easily say that Instagram is a social network designed for a new form of data consumption. Not surprisingly, most phone companies offer unlimited access to this application as a way to build customer loyalty.
But how to use all this potential to sell real estate? Let’s get some tips!
As said before, if you want to create an attractive Insta profile and get up to 80K FREE Instagram followers, some trends of latest practices are needed to be followed. Let’s check them out here.
Have a professional profile
The first step is to create a professional Instagram account. In the case of the realtors, this should be done to avoid confusion in the application profile, i.e. it is not an interesting idea to blend real estate photos with the realtor’s personal images.
Instagram allows you to have two types of accounts: one for regular users and one for businesses. The “business” type account must be associated with a Facebook page. If you already have a marketing strategy on this social network, take some time out to put them together.
This is important because it allows you to analyze metrics, which will help you to improve the way you communicate with your visitor.
Besides, with a professional profile, the realtor can create ads on both social networks more accurately. This means that your advertising will actually be seen by potential customers because it is based on people’s browsing behavior on both tools (Facebook and Instagram).
Learn basic photography techniques
A photo is the face of your business for your audience. As we are talking about real estate, it is important that these images are pleasant to see, arousing the interest of those who are sliding their fingers across the screen of the phone.
Most smartphones have a camera that can make good photos for Instagram, but that doesn’t mean that the gadgets do everything themselves. Take care that the images are not dark. Frame objects (facades, rooms, furniture, etc.) efficiently.
The easiest way to understand these techniques is by following photographers on the social network. By looking at professional images, the realtors can easily develop a smarter look to produce his own images.
If you are a real estate partner, enjoy the images the company has – always ask for permission and place credits.
Become an Instagrammer
In general, any company that joins a social network aims to become influential to its followers. So when it comes to real estate, the realtor needs to become a reference for those who follow him.
One of the most interesting tools to do this is Instagram Stories, a tool similar to the status of Facebook or WhatsApp, inspired by Snapchat.
The realtor can create “stories” by showing a property or asking little questions from its followers. Take a few tests in front of the camera so that you can develop a language that is appropriate for your audience and comfortable for you too!
Create videos and become a reference
When it comes to using Instagram to sell real estate, there are two amazing tools… video and IGTV. The difference between them is the duration. On Instagram, you can post videos up to 1 minute.
Recently, Instagram launched IGTV to compete with YouTube. This way you can post videos of longer duration. They are simply ideal for showing a property inside or talking about the conditions of a mortgage.
Instagram hashtags work similarly to Twitter tags. By clicking on a hashtag, you can see multiple posts on the same subject. It’s important to talk about this, as a person following the tag can see your post about a property. Therefore, choose tags that have relevance to your sales strategy.
Hope the guide helps your real estate business grow to the next level by virtue of Social Media.