Published on November 7th, 2019 | by Sunit Nandi0
Email Marketing can Boost your Business to the Next Level
No matter how well established a business maybe there always comes a time when that same business needs a boost. The boost here refers to the growth of the company and an increase in the number of customers and enhance their social media presence. For which, one has to rely on different sources of marketing and advertising.
In today’s world there have been new developments when it comes to advertising. Companies have now started to rely on methods like digital marketing, which consists of a type of marketing known as email marketing via campaigns. To make a campaign vast and successful businesses have to target a big audience, for which they use designmodo email newsletters templates and other email templates to get a better response.
Many of you may not be aware of what email marketing is or what email templates are. So, let us give you a brief on both these topics for a proper understanding.
What is email marketing?
It is a new and modern way of marketing. The conventional methods of marketing which include displaying of ads on television, posting ads in magazines, distribution of flyers, and billboard advertising. All of which do have an impact on the audience and tend to gather good attention, but email marketing is a more personalized way of advertising the products and services a company has to offer.
Email marketing is an audience-oriented marketing tactic in which, you send numerous emails to a different target audience. What does this mean exactly? To make it feel personalized a company drafts their emails in such a way that the audience feels as if that email was targeted especially for them. And this is done for various audience groups. Email marketing gives the company a better chance of attaining more customers.
What are email templates?
As you read above email marketing is an audience-oriented marketing tactic which needs to feel personal. So, does that mean a person will sit a construct more than a hundred emails a day? Well, they can if they want to but after a while, it will just turn out to be futile and a waste of time. To ease the workload and draft emails faster one can opt for email templates.
These email builders are pre-structured designs of different types of emails, which can be used as it is. You just have to select a template according to your need, upload the required content and then just forward the email forward to the respective target audience. This way a company can draft more than thousands of emails in a single day and use it to spread the required message.
This tends to act as a method of increasing the brand value of the company and making people more aware as to what products and services your company has to offer.
Now, with all of that being said let us guide you on how you should draft your emails, in order to get a good response.
Target mobile users
The sending of emails to various people which will use their PCs and laptops will grow your business by getting you a decent response. However, this doesn’t mean you have covered the whole population of potential customers which your company wishes to target.
We’re talking about the mobile industry, it is one industry which is quite vast and should not be taken lightly or ignored when it comes to email marketing campaigns. If you can try to start a separate campaign which will draft emails only for mobile users.
As every person nowadays is in a hurry or has someplace to reach on time. They tend to find the quickest way of getting any task done. This applies even in the case of reading emails, people would prefer to use their mobiles and go through their emails rather than viewing it on a laptop.
This seems to be a more efficient way to get the job done. It is known that there are more mobile users than PC users, so leaving the mobile industry out and not targeting them would turn out to be a loss for the company’s growth.
Do not display lengthy content
One factor that makes an email campaign unsuccessful, is that people drafting the emails tend to make the content long and boring. Instead try making it brief, crisp and informative. Writing long paragraphs in your emails won’t get you a generous response, why so?
Well firstly, no one will devote more than a few minutes to read any email, hence if your email is too long it is bound to be left ignored. Secondly, when emails contain excessive information they may overpower the subscriber or may even seem as if you’re trying too hard. This may also cause many users to look at your emails spam and they might just unsubscribe.
Pro tip: Make sure the email you have drafted has ample information but also has an appealing look.
Draft attractive emails
Attractive emails will tend to gather a good crowd and generate a better response. To ensure sure you get increased post engagements it is essential that you draft your emails to have an appealing look. It will be beneficial if you know how to use HTML5 and CSS.
Or you can just opt for email templates available online. Just choose a template, from the various designs they have to offer. Like if you were to access Designmodo, they have an email template ready for every purpose, use and functionality. Just select the one which one will best serve the purpose. Upload the required content and circulate the email forward.
Construct compatible emails
Email marketing campaigns obtain success when the reach within their target audience is effective over mail and social media. For which you need to be sure that your emails are compatible with all platforms.
Hence all the details within the mail should be viewable by all your recipients. Hence you might need to code your emails accordingly with the help of HTML5 and CSS.
Or, you can just opt for email templates. As email templates are compatible with all platforms.