Published on September 6th, 2019 | by Sumit Bhowal0
Want To Hire A Lead Generation Company? Read This First
If you are a company operating in the modern scale processes, you would be aware of the chief importance of lead generation. It drives your prospects to your website and gives them the last push to make the final purchase. Long story short, the entire sales process is dependent on lead generation. The reason why a lot of companies hire the expertise and experience of a lead generation company.
But this is not something you do daily, it’s a once-in-a-lifetime kind of decision (only if things go well). You will be spending a good sum of money alongside all the data that you have collected so far, so if it’s not worth it – there’s a lot to lose.
The process of hiring a lead generation company leaves every organization in jitters considering the fake promises and unfulfilled expectations. But, well not everyone is the same. There are lead generation companies like Ramped.io who have successfully transported their clients to a new zenith (as promised!). The reason why we are here today, to help you with certain factors that you MUST consider so that you ensure a long-term association with the best in the industry:
Consider the Type
Lead generation companies can be classified into two major types. Small scale lead generation companies focus on shortening the sales cycle and converting small purchases. Whereas, the other is major account lead generation companies, which focus more on return on business and extend the business cycle. This decision ideally depends on you and on the process with which you handle your sales leads. If you are looking for more sophisticated sales lead management process, high-level precision, support services, and expertise must be given high priority. Before making the hire, discuss the experience of the company with leads like yours.
Lookout for Experience and Reputation
Let’s begin with where we left in the last point – Experience! The one reason why all of us employ lead generation companies is because of the experience, and if the agency that you have listed lacks in the know-how, then what’s the whole point of hiring an expert? Thus, it’s always a good idea to closely examine the experience of the companies that you are considering – but how would you do that? Here are some points to begin with:
- A sales team with more than 5 years of experience..
- A program management team with at least 10 years of the play in the field.
- Specialization in lead generation and closing sales is a must.
Now, when we talk about reputation, you certainly don’t want an organization whose own legs are dug in the mud. So, before anything else consider multiple referrals and reach out directly to their clients in order to determine their efficiency.
Check on their Prices
In the end, everything comes down to the costs. Similarly, the cost of a lead generation company would directly affect your final hiring decision. Each firm would vary widely in its prices due to different factors – The size of the firm, degree of operation, years of experience, technical know-how, number of services, to name some. Many companies also offer various packages with custom services, to serve with befitting solutions. Pay attention to all that is out there, to ensure the best pick within your budget!
Ask about the technology they use
In the era of technology, every company should be updated with the latest technology. You of course want to leverage the benefits of high-end digital tools for efficient management and tracking of all aspects. So, in that case, do not hesitate to ask about the technology that they have employed for the operation. If it isn’t up-to-date with the necessary automation tools, my recommendation would be to reconsider the hire!
Keep your expectations real
At the end of the day, you are hiring them against a price. It’s good to expect results, but if you are expecting something extraordinary, discuss it before the hire itself. But don’t fall into the too-good-to-be-true kind of stories, instead, reassure the guarantees and keep the promises on paper. Communicate properly, and don’t be afraid to take action if your expectations (or their promises) are not delighted.
Now that you know what factors you need to keep in mind while making the hire, it’s time for some action! Additionally, stay away from these common mistakes. Contact the best lead generation companies, make a list and get onto the research. One last time, remember, they are going to represent your company in the long run, so don’t take any decision which will give you the whirlwind of regret later!