Marketing

Published on June 8th, 2019 | by Sunit Nandi

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Why you should invest in call tracking today!

Phone calls account for the highest number of sale conversions in a business. Most business owners, however, are unable to account for the source of the phone calls they receive every day from potential customers.

It’s extremely important for any business to know how their marketing campaigns are performing in terms of bringing in leads and generating sales. Call tracking is the most effective tool to use to analyze the performance of each marketing campaign.

Call tracking is a system that tracks phone call leads using a unique phone number that’s assigned to each individual marketing campaign. This number helps business owners know which marketing channel is driving in traffic and making conversions.

With that understanding in mind, here are a few reasons why you should invest in call tracking today:

1. To Help You Measure Your ROI

There are 4 main marketing channels that you can invest in to drive in traffic to your business and make sales. These are email marketing, SEO, print adverts, and Pay-Per-Click (PPC) ads.

As a business owner, there is definitely a budget that you set aside for advertising and you may invest in one or all of these channels in order to reach out to your target market. It can, however, be a bit of a challenge identifying which channel brings in the most leads and conversions.

You need to be able to measure your return on investment (ROI) for each channel to know which one is the most effective.

This is where call tracking comes in. With it, you’ll be able to track each phone call using the unique tracking number assigned to each marketing campaign and know which channel is bringing in more leads and sales. You can then invest more money on the campaign with the highest Return On Investment since it’s more profitable to you.

2. To Know Which Keywords Are Bringing In Calls

Customers find your products or services online through the use of keywords. You can have multiple keywords in your online business but may not be able to know which of them is the most effective in bringing in leads. This is why you need to invest in call tracking.

Employing session level call tracking will come in handy as it will assign a dynamic number to a marketing campaign on your website and will track each individual keyword, allowing you to pinpoint which one is bringing in more customer calls.

3. To Know Which Time Of The Day Gets Most Calls

You as a business owner need to be well informed of when you receive calls from clients. Seeing that your business has an online presence, different time zones for people in different states will trigger calls at different hours.

Call tracking will help you know which time is best to put up ads and how to position your customer care team to handle both local and international calls.

Conclusion

Your business’s marketing strategy is not complete if call tracking is not implemented. There are a lot of benefits that you can derive from tracking calls and you can greatly boost your sales if you do it well.

For you to do it well, you need to partner with the right call tracking service provider with years of experience and proven results. Our recommendation of one such service provider is AvidTrak call tracking. Check them out today.

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About the Author

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.



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