Published on May 14th, 2019 | by Bibhuranjan

10 Best Methods to Increase Website Sales

In today’s competitive world, everyone wants instant results. We want to communicate with people easily, we want our food prepared fast, and we often get impatient when it takes longer than usual for a site to load.

The same can be said for someone who wants to generate sales from their website. While you may have a hundred business ideas, there are no shortcuts to any place worth going.

Luckily, there are ways you can make your website a success to increase the number of sales generated from the site.

In 2019, it’s no longer a shocker that online business is a good investment. But, to keep the business running successfully, you must learn a thing or two about A/B testing and conversion optimization.

There are so many aspects to running a business that you may feel overwhelmed at some point. So, why not hire a digital marketing agency who can handle your marketing so that you’re able to devote your time and effort toward increasing your sales?

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If you’re struggling with low sales despite having a good traffic flow, there are two possible reasons behind it:

Unqualified traffic—visitors that don’t want to purchase from you.
Bad user experience—your website isn’t user-friendly and doesn’t convert potential clients into actually buying.

There are a number of ways you can boost conversion. Take LinkedIn for example. It’s a powerful tool you can use to find your potential customers easily. You can take things even further by using a customer loyalty software to identify your frequent customers and give them rewards for every successful purchase.

Giving rewards to your repeat customers will insist them to share your business with their friends and family.

With all that said, let’s take a look at the ten best ways to increase your website sales in just a few days

Keep Your Home Page Simple

This may come as a surprise to you, but it’s better to showcase fewer products on your homepage. According to Entrepreneur, offering one product or service on your page with more text describing a particular topic will actually boost overall sales.

But how does this work?

Well, it works because it allows your business to focus on fewer products or services and answer any possible questions your visitors may have.

Add Videos to Your Conversion Pages

Including videos to your top landing pages will result in an increase in conversions.

The human brain processes visual information about 60,000 times faster than text, meaning your visitors will absorb information in videos better compared to what they would through reading in text format. Learning about your product will be much more effective via video content than text.

Videos also make your homepage appealing and having large, high-resolution videos are sure to draw in any visitor to your website.

Make Ways to Capture Email Addresses

Email marketing remains an actionable method of digital marketing and is able to produce one of the top ROI among all marketing tactics.

However, you need email addresses to do email marketing.

By putting different strategies to work, you can capture your visitors’ email addresses. And once captured, it gives you an opportunity to invite those visitors back to your website via email marketing campaigns.

Remember, the best way to capture a visitor’s email is to offer them something of value. For example, you can offer a free tutorial, but in exchange, you can ask for some information like an email address, the first and last name, etc.

Create Content Aimed at Targeting Key Market Segments

One of the most surefire ways to boost your website’s traffic and conversions is to create quality content.

However, you need to spend a lot of time targeting several different marketing segments. Creating content targeted toward certain market segments will help you draw in more customers and allow you to express your skills and expertise in their industry. It’s a win-win!

Build Trust with Associations, Testimonials, and Case Studies

The majority of online businesses are already aware of the importance of social proof. However, if you don’t have a way to promote consumer trust on your business site, you’re missing out on plenty of rewards.

Things like images of your staff, testimonials, and case studies about your services or products go a long way to convince your visitors to pick you instead of your competition.

Explain Your Value Proposition Clearly on Your Landing Pages

A value proposition is a sentence or two that indicates the value of your services or products. Any good value proposition must have the following three qualities:

It should describe how your product or service can solve a consumer’s problem.
It should explain what kind of benefits your product or service will deliver.
It should make things clear about why a customer should buy from you instead of your competitors.
Incorporate Upselling

How often do you see a salesperson at a shop trying to upsell a product? If they’re doing what their management asked them to do, then the answer would be 100% of the time.

If a person can upsell inside of a business, there’s no reason why he or she cannot upsell online as well. Upselling, in fact, can be more effective than cross-selling online, although we see the latter more often.

If you want to increase your website sales, you should also track your M&A activity of previous year(s). You need to check your M&A forecast for keeping your strategy up to date while competing with other companies.

When you merge more than one company under one belt, you may don’t know the customers of other companies. M&A synergies give you the opportunities to increase profit by upselling your product even eliminate your competitor from the competition.

Address Objections

A great way to enhance your website’s quality is to address any questions or objections that may not be answered directly through the content that’s already available.

According to the Harvard Business Review, it’s more crucial to focus on keeping up with your clients—not your competitors.

Take some time to go through your website and create a list of any hesitations you think your visitors may have depending on the information already available. Evaluate your website critically in this step—don’t assume that your visitors will be able to find all the answers.

You need to make sure that everything is easily accessible. And once you’ve done that, provide the right solution to the issues you uncovered. This will help to increase conversions across your website, as well as make it more user-friendly.

Install Live Chat

Live chat tools are a new, effective way to generate sales. However, you can also use them to address any queries your visitors may have.

Live chat generates an immediate response, so it’s more likely to be used by a website than a contact form. According to LinkedIn, every type of business site can benefit from this nifty tool, even those who don’t make sales through their website.

Another great advantage of this tool is that you can actually use it to gather email addresses. So, if you want to increase your website sales, consider installing a live chat system.

Perform A/B Testing

Every business is unique, and so are their customers. Different tactics work for different businesses. By A/B testing, you’ll be able to determine what works best for your site.

Below are a few tests you can perform across your website right now:

Test different headlines. You can have pages leap from a 1% conversion rate to 4.5% just by testing out different headlines at the top of your traffic-heavy landing pages.
Change the text in your call-to-action buttons. This simple change may result in a 2- 3% percent boost in conversions.
Try replacing the stock images you have across your website with more candid photos of your employees or business.
Test using fewer fields in your contact form. This will produce a positive result.

Wrapping Up

There are so many different ways to increase sales for your online store. The methods explained above are the most effective and proven strategies applied by many big and small businesses that drive real results.

Did you find this article helpful? Share your thoughts and suggestions with us in the comments below regarding how to increase website sales.

Tags: business, e-commerce, sales, SEO, traffic, website

About the Author

Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.