Published on April 27th, 2019 | by Bibhuranjan

Analyzing How a Social CRM Can Benefit Your Tech Startup

In the modern era, there is no business that is as important as technology. No matter the size of a company, in the 21^st century, social media has become an integral part of any successful marketing strategy. Whether it is a local supermarket, an auto dealership, or an international fast-food chain, having an effective social media presence is a necessity. This sentiment holds especially true for tech startups. Startups, which should always aim to be at the forefront of all technologies, know that simply having a social media presence is not enough – the implementation of a full social customer relationship management (CRM) strategy is essential in order to garner success.

Understanding how to apply a social CRM into your tech startup’s marketing strategy is important when trying to build your brand. Integration of all apps that your startup utilizes is a major aspect in creating an effective social CRM campaign. When you have and maintain a database where all apps are synchronized and coordinated, processes run more efficiently. When a CRM is synced with reliable email marketing app, you will see more synchronized results in order to better target your audience. For example, when a CRM like HubSpot is integrated with Mailchimp, the combined data will bring about synchronization, aiding your social CRM.

Increased Chance of Gaining Leads

Having a quality social CRM can create a path towards gaining more leads. Proper social media utilization can divulge customer data (such as purchasing patterns) to your startup, something that is crucial for your marketing strategy. Comprehending and using this data properly can turn potential leads into successful conversions of customers. Using data and analytics to convert leads is a key part of how a social CRM can benefit your startup.

Close Communication Gaps

A social CRM can also aid your startup by closing communication gaps. Having all aspects of your marketing strategy synchronized provides the ability for a cohesive network, preventing your business from missing out on any potential communication with customers. Oftentimes, startup companies suffer because of their inability to connect with customers, resulting in a loss of closed leads. Having a social CRM guarantees that your startup’s sales team and marketing team are working in tandem in order to communicate with potential customers. A social CRM also ensures that different departments within your company are effectively collaborating – something that is imperative for your business to flourish.

Final Thoughts

In the 21^st century, the technology industry is one of the leading fields that exists. While still a burgeoning facet of tech, startups are an essential part of the trade, and will continue to be such as the century progresses. Any successful startup is highly aware of the need for an effective marketing strategy that utilizes a true social CRM. In order to be effective, social CRMs must utilize integration in an effort to increase the chances of garnering leads and closing the gaps of communication. Understanding this concept is essential when searching for solutions that can benefit your tech startup.

Tags: advertising, campaign, communication, CRM

About the Author

Bibhuranjan Editorial Officer, technofaq.org I'm an avid tech enthusiast at heart. I like to mug up on new and exciting developments on science and tech and have a deep love for PC gaming. Other hobbies include writing blog posts, music and DIY projects.