Published on April 21st, 2019 | by Sunit Nandi0
7 Coolest Facts You Don’t Know About Instagram
For many years after disruptions in tech, Facebook was the most dominant player in social media applications. Instagram came with a simple idea; post photos about what you are most passionate. This idea took off. Flash-forward a few years and a $1 billion acquisition by Facebook, now we have one of the most popular and powerful social media application.
Instagram has grown in leaps and bounds. There are over 1 billion registered users and 500 million daily visitors. What makes people check in every day are the cool and practical features on in the App. Here are a few more nifty things about IG.
1. The Numbers
Numbers may not remain constant in social media, but then again they seldom lie. The figures behind Instagram are mercurial. Fifty billion photos have been shared to date with 4.2 Billion likes a day. There are over 25 million businesses on IG, which is occasioned by the fact that 6 out of 10 adults have Instagram accounts.
59% of internet users aged 18 – 28, 33% aged between 30, and 49 and 72% of the teenage population are active on Instagram. These numbers represent a comprehensive coverage across all demographics that can be used to a marketer’s advantage.
2. Girl Power
It comes as no surprise that 68% of all users on IG are women. In the US, women represent 31% contrasting sharply with 24% male. These figures make Instagram the easiest way to reach women who can help you build a presence. Instagram is empowering women, not just by giving them a platform to express themselves but also get exposure to income-generating activities.
The babes get more attention on social media, and a significant number of them have grown brands. Kylie Jenner is a good example.
3. The Most Optimum Times to Post
If you want to get the most feedback and engagement from followers, it is best to post to their convenience. There are many nifty apps and sites like Bountii.com that help you automate some of the repetitive processes like posting. Even with this capability, you still need to know these times. Sunday: 5 pm, Monday: 7 pm and 10 pm, Tuesday: 3 am and 10 pm, Wednesday: 5 pm, Thursday: 7 am, and 11 pm, Friday: 1 am, and 8 pm, Saturday: 12 am, and 2 am.
Hashtags may be small. Nevertheless, they are part of the power that connects diverse people with similar interests. You probably know how to attach them to posts but did you know you can remove yourself from hashtags others tagged you? Well, there is a nifty feature under photos settings.
The most used hashtags in marketing are; social, branding, social media, success, sales, entrepreneur, entrepreneurship, marketing, tech, business, sweepstakes, giveaway, discount, travel, deal, and smallbiz.
The most shared hashtag on Instagram is #LOVE. That is a fact that embodies everything we do on IG.
5. Heavy Brands Presence
Instagram is like that club people thought was pretentious, but suddenly they all want to come in. As of today, 48.8 percent of all brands have an active presence on the app. This figure represents a jump of over 70% since the end of 2017. With each user follows at least five brands. This mix of brands and a large number of app usage represents a unique marketing eco-system.
6. Multiple Accounts
Instagram profiles are highly themed and capture a user’s life in vivid detail. Until recently, it had been impossible to run two or more IG accounts on a single device. This feature is not straightforward enough; users are forced to sign in and out regularly or have to depend upon third-party apps.
This feature is vital for people that want to maintain a personal account and a professional presence at the same time. Marketers who might have various clients can carry, never missing a single update.
7. Less Data
Having to buffer images and videos continuously for streaming takes a toll on your cellular data. Instagram has features for optimizing your data usage helping you stay online longer. To cap the data you use, go to profile, choose “cellular data use” from the options wheel, click next “use less data.”
This feature disables the loading of videos and images, but your cellular data use will reduce considerably.