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Published on December 14th, 2018 | by Guest


The most valuable digital marketing certifications present on the web

Digital marketing is the most up-to-date career choice today. To stay up with the latest digital marketing developments, it is vital to continue adopting new abilities.

A skilled digital marketer creates plans for company advertising over the internet and runs promotions for brand awareness and conversion.

There are lots of digital marketing course and certifications offered on the web today.

Digital marketing certifications are a simple method to remain up-to-date on developing advanced tools, ideas, and learning, which can enable you to enhance and boost your professional skills.

Many these courses and certifications are free for digital marketers who are hoping to excel with their image in the ever-changing digital domain.


These certifications will improve your credibility, an edge for the recruiter and give you the important skills you have to propel your profession.

Don’t fall behind on your digital marketing skills. Taking advantage of digital marketing certifications can be used to sharpen your skills and ensure a top candidate for that new job.

Here are some of the best marketing certification programs you should study to sharpen your skills and enhance your integrity

1. Google Ads Certification

Google Ads certification is one of the essential digital marketing certifications. It is for experts who have good knowledge of basic and advanced online advertising concepts of Google Ads.

About the Exam

The Google Ads certification exams are planned to test your online advertising knowledge:

  • Value proposition of online advertising
  • Campaign setup and management
  • Measurement
  • Optimization

Different Types of Advertising Certifications

Image source: Google

Two exams are needed – the Google Ads Fundamentals exam and one more on search, display, mobile, video, or shopping advertising. The Google Ads certification exam is available in 21 languages.

Get Started

Validity: 12 months

Note: You’ll each time need to repeat and pass the needed exams when they expire so as to keep your certification effective.

2. Google Analytics Certification

Google Analytics Certification is offered through Google Analytics Academy. The Google Analytics Individual Qualification (IQ) test is an industry professed certification that can enable you to benefit from digital analytics and give you an edge in your profession.

To get ready for the Google Analytics Individual Qualification (IQ) test, you need to complete these Analytics Academy courses:

A. Google Analytics for Beginners

Video source: Google

B. Advanced Google Analytics

Video source: Google

When you turn into Google Analytics certified, you will become effective at using Google Analytics inside your business and can help other people use the tool.

To become Google Analytics certified, you should take the Google Analytics test.

Note: If you fail the exam you can rewrite the exam after 7 days.

Get Started

Validity: 12 months

3. HubSpot Content Marketing Certification

HubSpot offers a group of training and certifications by HubSpot Academy.

The HubSpot Content Marketing Certification identifies specialists who produce and promote content to bring in new clients. The related course covers tips and best practices for building a content library of important resources.

Additional certifications comprise HubSpot Inbound Certification, HubSpot Email Marketing Certification, HubSpot Sales Software Certification, and more.

It covers several features of content strategy, including storytelling, content ideation, repurposing, promotion and content creation framework.

Get Started

Validity: 13 months

4. HubSpot’s Inbound Certification

HubSpot’s Inbound Certification is offered by HubSpot Academy. Such certifications come as a bonus for digital marketers to increase their online prospects. This is one among the most pined for digital marketing certifications. A certification in this course will support you to enhanced inbound marketing practices.

The certification covers topics for example, how to attract visitors, gain clients, convert leads and make the clients become advertisers. This certification is available to HubSpot clients only.

Get started

Validity: 13 months

5. Bing Ads Certification

A certification in Bing Ads will assist you with managing and boost Bing Ads campaign. This is additionally one among the main digital marketing certifications. After getting this certificate, you will have improved abilities in Bing Ads reporting and gain awareness about different tools. You will have certain participation benefits alongside this certificate.

If you fail, then you retake the exam and get the certificate.

Get Started

Validity: 12 months

6. Facebook Blueprint Certification

Facebook Blueprint Certification is a certificating program for digital advertisers. It knows advanced-level expertise in Facebook’s group of products/services. With certifications for Facebook advertising planning and buying and more in the works, Blueprint Certification offers valuable credentials to enable you to encourage your business and career aims.

As a Facebook Certified Professional, you’ll get money that enables you to separate yourself in the digital advertising business.

It Offers Three Certifications:

  • Facebook Advertising Core Competencies
  • Facebook Certified Planning Professional
  • Facebook Certified Buying Professional

You have to pass two exams to earn any certification.

Blueprint Certification from Facebook on Vimeo.

Video Source: Vimeo

Get started

Validity: One Year

7. YouTube Certification

The YouTube Certified program is keen to teaching all customers, creators, and experts on YouTube – more than 13K YouTube partners are certified.

It offers the most recent best practices and industry-level information to encourage people and businesses to get ahead on the channel. YouTube Certification can enable you to learn the tricks of channel creation, growth, optimization, and monetization.

Note: They additionally have company certifications so your business can be a YouTube-certified company. To be company certified on YouTube, your business must be an achieved partner in on favorable terms.

Get started

Validity: 18 months

8. MDM-DSIM’s Certification

DSIM’s Masters in Digital Marketing (MDM) program takes a formal approach to its certification. DSIM’s MDM course is India’s 1st Hybrid training program which is a combination of 4 different courses in one. The online marketing institute created a basic to advanced knowledge for the MDM – Digital Marketing certification, which includes topics on website planning, social media, content, SEO, AdSense & Blogging, affiliate, advertising and more.

Get Started

Validity: Lifetime


The list of above-mentioned training offers the best certifications for digital marketing experts. They can enhance their digital marketing abilities. The structure of the courses referenced above is a standout amongst other best digital marketing certificate programs.

Author Bio:

Poonam Sharma is a Sr. Content Writer at Delhi School of Internet Marketing (DSIM), an online marketing institute in India. She is currently focused on creating great content for DSIM blog. She is also an expert in content marketing, social media marketing and SEO. You can find Poonam on LinkedIn.

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