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Published on December 26th, 2018 | by Sunit Nandi


4 Reasons Why You Should Invest In an Animated Video

Thanks to the use of video whiteboards (whiteboard video) you have the opportunity to engage your audience with unprecedented visual content. Let’s see 4 reasons why you should think about it.

They say that a picture is worth 1,000 words, but what if you do not need to choose?

Whiteboard animation videos are an essential tool for marketers who try to convey complex ideas in a convincing way – without ‘talking heads’ or expensive video productions.

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Because they blend professional-quality audio with real-time illustrations, whiteboard animation also makes it interesting for dry material. In case you are thinking about the next move for your online content, here are four reasons to consider animated whiteboard videos.

The process is surprisingly simple

The thought of putting together a marketing video can be daunting, but for those who do it, like myself, it has become a quick and painless job. To help customers articulate their message, they start with a spreadsheet that assesses the client’s goals, essential discussion points for video, and potential video sequences.

Afterwards, a script (the story) is processed which will then be examined by the client. The script is processed based on the possible images and sketches in possession, in order to give fluency to the video.

Once the script is edited and approved, it switches to creating the visual part of the video. Here, the animator puts together the ideas of the script with the animation, shaping the two to have the most smoothness of the video, highlighting the right emotions, according to the objective of the video.

After the animation phase, we switch to voice over. The recording is done in a special room for maximum sound quality, obviously thanks to the use of professional microphones.

At the end of the recording, the voiceover is edited with the use of special software for audio editing, in search of the best quality.

Finally the time has come to incorporate video and audio into one powerful marketing tool.

The whole process can be completed in a few days, depending on the duration of the video itself. The final product is a professional quality video that tells your story as effectively as possible.

The cost is often much lower than expected

Making a marketing video of any quality can consume both time and money, especially if you want good video and audio quality. The whiteboard animation varies in price based on the duration of the video, but above all based on the length of the script.

It is therefore essential to remember that an animated video is the investment that will allow you to educate your customers about your products and services or to tell the story of your company, so its value is maintained over time, making it an effective tool marketing for your company.

Thanks to digital, you can share it on all existing online platforms and incorporate it into your site, saving time and money in unnecessary brochures, descriptions or brochures that no one reads anymore.

Science shows that whiteboard animation is convincing

The metaphorical appearance of whiteboard animations, associated with the benefit of visualizing the complete visual history on a canvas, provides a more suitable message format for long-term memory storage.

In other words, viewers tend to keep the information they see in whiteboard videos longer than presentations in other media. In addition, cartoon-style animation holds viewers’ attention substantially longer than other types of video, which leads to a better interest on the part of the viewer.

“The simpler the object, the less effort the brain must make to remember it,” neuroscientists explain. “By applying this neuropsychology to animated videos, we are forced to pay more attention to the simplicity of the videos.

The use of the artist’s hand in a whiteboard animation provides a vivid visual progression, in which viewers consume this information one step at a time in a logical sequence – which keeps the viewer engaged and prevents his attention from flying away.

In addition to a favorable learning structure, the step-by-step discovery of the key message causes a lot of little bursts of the sentimental neurotransmitter, dopamine. Whiteboard video observers are literally rewarded by their brains for continuing to watch the video.

Animated video marketing is naturally viral

The beauty of whiteboard animation videos is that they have massive mass appeal. They do not discriminate based on age or gender, or between superficial readers and more in-depth readers.

A study conducted, which compared 1,000 viewers of whiteboard video and 1000 viewers of video presentations (Mixed Age 22-65 +), found that animated video viewers were three times more likely to share video on social media and they were twice as likely to advise and purchase the service, and to remember the facts and the outgoing message.

Since every action or recommendation is free marketing for your company, this is an impressive statistic, which I think you should take into account in your next move in terms of video marketing.

The effectiveness of the whiteboard animation is therefore surprising, and it is even more interesting that it is not yet widely known, making it a tool for a few.

Now it’s a great time to test this medium for your company, while your competitors are still relying on old formats.

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I'm the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there's no tomorrow.

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