Published on October 18th, 2018 | by Sunit Nandi0
Secrets Revealed by Your Email Address
You can’t afford to make bad impressions on people. This is especially true in the business world, where the opinions of others will determine your financial viability. While we all want to believe the world will judge us by our performance, this isn’t typically the case. First impressions often determine someone’s thoughts long after that first contact. In fact, it’s extremely difficult to overcome a poor initial impression.
Due to this, it’s imperative that your business is always putting its best foot forward. Your business email address is one of the first points of contact you’ll have with a customer. Whether you like it or not, your business email will have an impact on how people perceive your organization. Here are a few secrets revealed by your email address.
Ways You’re Coming Off as Unprofessional
There are a lot of different kinds of businesses out there. Within these many types of businesses, there’s a large variety of clients and expectations. Regardless, you need to maintain an air of professionalism with your email account. Even the most laid-back organizations should want to stay on-brand. These are a few things related to email that will make people think your company is unprofessional:
- Using a Free Email Account: There’s nothing wrong with using standard, free email for personal matters. But your business is a whole different story. A few things will come to people’s minds when they see that you’re using a free email. First, they will think that you’re cheap, which isn’t the best look for an establishment. Further, they’ll wonder if you’re going to also cut corners if they work with you. It’s important to buy email addresses if you’re a business. Doing this will lend a sense of credibility to your organization.
- Choosing the Wrong Address: When creating business email addresses, you’ll want to consider a couple of things. The email domain should be the first thing you consider. What accurately describes your business, stays on-brand, and helps distinguish your company from competitors? You will want to have the name of your company in there somehow. It’s also not a bad idea to add a verb in there if it makes sense. What you don’t want to do is choose an email domain that confuses people—or makes them question the legitimacy of your brand. You should also think about what comes before the email domain. The safest thing is to have all employee and company addresses follow a standard protocol, such as “[email protected],” or “[email protected]panyName.com.” This makes sense for most kinds of businesses. However, some establishments might want to jazz things up a bit. More creative companies might want to let employees choose their own email names within a certain framework. Your email accounts are part of your brand. Let them be how you want people to perceive your company.
- You Seem Behind the Curve: It doesn’t matter if you’re in industry A or Z, you don’t want to seem like you were born yesterday. But that’s exactly what people are going to think if they see that you’re using an email provided by an Internet service provider (ISP), such as AT&T. It doesn’t really matter if you’re most comfortable using these emails because you’ve had them for so long. What matters is what customers will think when they see you use one of these emails. Unfortunately, they’re probably not going to be impressed by your consistency. With a custom business email, you’re always going to seem like you’re on top of your game.
Everything you do affects your brand. Even details as seemingly insignificant as your email account can play a huge role on someone’s perception of your company. Do whatever it takes to give off the right impression.