Published on May 23rd, 2018 | by Guest

#BrandRecall101: How Startups Can Make a Lasting Impression [Infographic]

Small businesses and start-ups aim to get to the ranks of prominent brands. While such a goal is not impossible, it takes a lot of hard work. The process of making it big requires a lot of studies and business planning, as well as the development and implementation of the right marketing strategies.

The aim of marketing your products and services are to entice consumers and have them spend their money on your offerings. But it shouldn’t stop there—these people should be able to remember and be satisfied with your business that they choose you every time they require something that you offer.

Being top of mind and having that good first and lasting impression is some of the fundamental goals of brand recall, which is defined as the “qualitative measure of how well a brand name is connected with a product by consumers”.

There are various ways to imprint your brand into consumers’ memories. Start by targeting campaigns on your story—who you are and what you stand for. You may utilise user-friendly technologies to share these campaigns.

Once you’ve got the ball rolling, invest in your online image by having an active online presence on various digital channels. Not only is this a cheap way to market for small businesses, but the majority of your current and possible buyers are likely spending their free time online, too.

Having an active online presence also means incorporating content marketing strategies and engaging customers. Plan how to make your business stand out from others, then create and develop a strategy around that goal to have a positive influence on your branding efforts.

In addition, keep the communication lines open by creating and maintaining a company website, email address, and social media accounts where consumers can reach you.

Lastly, incorporate style into your brand through branded gifts. Promotional items should have a value component that is reserved for your most loyal customers.

Infographic credits: CM Brand